資本主義危機下的電視媒體產業再結構

Restructuring the Television Industry in Capitalist Crises

陳志賢(Chih-Hsien Chen)

《高應科大人文社會科學學報》 4卷 (2007/07) Pp. 27-48

https://doi.org/10.29888/KUASJHSS.200707.0002

摘要

本文嘗試以電視產業為例，先回顧不景氣下臺灣經濟與媒體產業的窘境，而單位產出勞動成本的逐年降低更突顯深層的資本主義危機；其次，追溯傳播媒體自由化與全球化的樣貌，從資本主義再結構因應徑濟危機的角度，分析電視產業可能的結構轉型；接下來將焦點對準危機時代媒體的四類經營策略：財務槓桿、成本掌控、創造商機、與配合政策法規；最後重新把電視產業放入資本主義危機脈絡中，反省臺灣媒體商品化與產權集中化的利弊得失，並追問到底想提昇誰的媒體產業競爭力？而強大的商業電視媒體集團對媒體勞動者的權益與多元民主意識的成長又有何影響？

關鍵字

電視產業 ； 資本主義危機 ； 自由化 ； 全球化 ； 經營策略 ； 媒體勞動

並列摘要

As a case study of Taiwan's television industry, this paper first takes a close look at the hard times that Taiwan's economy and its television industry have struggled through. The yearly decline of labor cost per output further highlights some deep structural crises. With the moves toward media liberalization and globalization, Taiwan's television industry is now being restructured to overcome lingering capitalist crises. Among restructuring efforts, there are four strategies that are particularly crucial for capital realization and accumulation: financial leverage, cost control, niche repositioning, and policy cooperation. The overall restructuring processes are evaluated in terms of media commodification and ownership concentration. The paper confronts the consequence, of media restructuring with some strong questioning: Increasing media competitive capability for whom? And what will a dominant commercial-oriented media oligopoly do to the welfare of media workers as well as the prosperity of pluralistic democracy.

並列關鍵字

television industry ； capitalist crises ； liberalization ； globalization ； management strategies ； media labor