台灣中小企業轉型策略與組織績效之研究－以明安、信立、金氏及慕品四家公司為例

A Research on the Relationships between Transformation Strategy and Organizational Performance for Small and Medium Firms in Taiwan: Case Study of Four Companies-ADVANCED, HSIN-LI, KING'S, E.T.N

邱峰祥(Feng-Hsiang Chiu) ； 黃瓊恩(Chiung-En Huang)

《建國科大學報》 24卷2期 (2005/01) Pp. 75-90

https://doi.org/10.6995/JCTU.200501.0075

摘要

隨著全球經濟的自由化及國際化，台灣的中小企業在國內及國外市場皆面臨更多的競爭者，在新的動態競爭環境下，台灣傳統勞力密集產業逐漸喪失競爭力。因此本研究採用個案分析法，選取國內中小企業--明安、信立、金氏、與慕品四家公司，進行深入的訪談，探討中小企業面對環境變動，如何透過轉型的過程來建立競爭優勢，並提升企業之組織績效，以作為企業進行轉型時公司規劃之參考。

關鍵字

中小企業 ； 企業轉型 ； 組織績效

並列摘要

As global economy becomes more and more liberal, the small & medium enterprises in Taiwan are facing more and more competitors from domestic and foreign markets. In a new and dynamic economic environment with keen competition, the traditional labor-intensive industry of Taiwan is losing its competitiveness. This paper use the case study to analyze Taiwanese small & medium enterprises regarding how they are able to regain their competitive advantages and to promote the organizational performance through a transformation.

並列關鍵字

Small & medium enterprise ； corporate transformation ； organizational performance