觀光客探索性運動觀光參與體驗之研究

The Study of Tourist Perceived Participation Experiences in Adventure Sport Tourism

張孝銘(Hsiao-Ming Chang)

《建國科大學報》 24卷3期 (2005/04) Pp. 119-137

https://doi.org/10.6995/JCTU.200504.0119

摘要

本研究主要目的在於分析觀光客參與探索性運動觀光活動感受探索情境與參與體驗，調查以18位參加台中縣和平鄉探索活動二日遊者為對象，其中男性5位、女性13位，年齡介於25歲至38歲之問。觀光客主要參與的活動有三項，包括登山、高空繩索與岩壁繩索懸降以及戶外攀岩。調查採經驗取樣法，所有抽樣實施均在觀光客完成活動後立即實施調查，共回收有效問卷54份。經統計分析後，本研究發現：l．觀光客對於參與探索活動所感受之探索情境，均認為活動風險高且本身勝任能力高，因此多數處在高峰探索的情境。2．觀光客對於整體探索活動風險感受、勝任能力與參與體驗之問有相關存在。3．觀光客對於不同探索活動參與體驗之問有顯著差異存在。4．觀光客探索參與體驗，對探索情境最具有預測力的變項為：可能會受傷、新奇、焦慮、興奮。根據上述分析結果，本研究建議旅遊業者可具體規劃並發展探索觀光產品，來滿足國人對於觀光遊憩的不同需求；此外本研究亦對未來研究者提出相關之建議。

關鍵字

運動觀光 ； 探索觀光 ； 參與體驗 ； 風險 ； 勝任能力

並列摘要

The purpose of this study was to examine tourist perceived adventure situation and experience during participation in adventure tourism. Investigation from eighteen tourists whose take part in two day adventure touring, among 5 male and 13 female, age from 25 to 38. There are three main activities includes mountain climbing, high-line with cliff rock rappelling, and outdoor rock climbing. Experience sampling method was used, each subject was interviewed 3 times, at the every workshop was just finished, and 54 effective questionnaire was collected. After statistic analysis, the results are following as: a. Most tourists perceived at the situation of peak adventure, because they think the activities are high risk, and self hold high competence. b. There is significance correlative on between risk perceived and competences of total activities in tourists. c. There is significance difference among adventure tourism participation experiences in various activities. d. For adventure situation on sport tourist in participation, among the participated adventure experience, the powerful predict variables are physical harm, anxiety, excitement, and curiously. Based on finding, this study not only suggest the tourist agency to planning and support package adventure holidays can satisfy various tourism and recreation needs by people, but also support advices for future researchers.

並列關鍵字

Sport tourism ； adventure tourism ； participation experience ； risk ； competence