遊客從事觀光碼頭活動休閒涉入程度與流暢體驗之研究

A Study of Tourists' Leisure Involvement and Flow Experience of the Sightseeing Pier

謝宗霖(Tsung-Ling Hsieh)

《台灣水域運動學報》 2期 (2011/05) Pp. 19-44

https://doi.org/10.29757/JAS.201105.0003

摘要

本研究旨在了解從事觀光碼頭活動遊客之休閒涉入與流暢體驗情形，並探討休閒涉入、流暢體驗與人口統計變項之間的差異情形。參與觀光碼頭休閒活動遊客共有400位接受本研究問卷調查。研究工具為休閒涉入量表與流暢體驗量表，並使用描述性統計、平均數分析、因素分析、相關分析、獨立樣本t檢定及單因子變異數（One-Way ANOVA）分析年齡、教育程度、職業及收入金額狀況在休閒涉入與流暢體驗之影響程度，以α檢定數值為0.05進行統計考驗。研究結果顯示：一、人口統計變項在性別比例上，男女人數為4:6；教育程度方面，以大專及大學之教育程度為最多；職業方面，以學生族群佔大部分；個人平均月收入方面，以20000元（含）以下為最多。二、遊客認為參與觀光碼頭活動可以增進家人與朋友之間的情感，並且能從中獲得愉悅與滿足感、忘卻壓力及不愉快心情。三、不同性別在休閒涉入與流暢體驗之「心靈愉悅」、「個人風格」、「生活關係」、「身心結合」、「時間掌控」、「全神貫注」、「目標回饋」、「潛在掌控」，皆無顯著性差異。四、不同年齡層遊客休閒涉入在「心靈愉悅」與「個人風格」有顯著性差異；不同年齡層遊客流暢體驗在「身心結合」有顯著性差異；不同教育程度休閒涉入在「心靈愉悅」與「個人風格」有顯著性差異；不同教育程度流暢體驗在「時間掌控」有顯著性差異；不同職業遊客休閒涉入在「心靈愉悅」與「個人風格」有顯著性差異；不同職業遊客流暢體驗在「身心結合」有顯著性差異；不同平均個人月收入遊客之休閒涉入在「心靈愉悅」與「個人風格」有顯著性差異；不同個人平均月收入遊客流暢體驗在「身心結合」有顯著性差異。五、「休閒涉入」與「流暢體驗」變數間的相關程度呈現顯著正相關。因大部分遊客在從事觀光碼頭活動之前並不會事先規劃路線也不會有很高的消費慾望，因此本研究建議相關單位可以對觀光碼頭做一有系統之規劃，進而也提升流暢度，對銷售物品與銷售金額方面再作一系列的評估、改進與調整，增加遊客之回流率，為觀光碼頭帶來更多商機。

關鍵字

觀光碼頭 ； 休閒涉入 ； 流暢體驗

並列摘要

The purpose of this study was to understand the visitors' leisure involved and flow experience in sightseeing pier, and to probe into the relationship among leisure involved, flow experience and personal information. Participation in leisure activities of sightseeing pier visitors to accept a total of 400 questionnaires of this study. The results were expressed by frequency, percentage, standard deviation, average analysis, factor analysis, and correlation analysis, t-test examined the gender differences condition toward ”leisure involvement” and ”flow experience”. Also, One-Way ANOVA analyzed the interactions of age, level of education, occupation and the monthly income ”leisure involvement” and ”flow experience”, α=0.05. The findings indicated: 1. Among of valid questionnaires, the percentage of female to male was six to four ; the level of education of the majority was university level; the occupation in order to account for the majority of students; the monthly income of the majority was under 20,000. 2. Leisure Involvement, the visitors can participate in activities to promote sightseeing pier and between family members and friends of the emotions, and can get pleasure and satisfaction from the activities; flow experience shows that tourists can get a sense of joy and happiness from the activities. Visitors from the activities can forget the pressure of the moment, to forget the unpleasant feelings, will not feel persecute with the activities. 3. Gender involvement in leisure experience and fluent in the ”spiritual pleasure ”, ”personal style”, ”relations of life”, ”combination of physical and mental,” ”time control”, ”concentrate”, ”objectives and feedback,” ”potential control” of eight factors, the results were not significantly different. 4. Tourists of different age of leisure involved ”spiritual pleasure” and ”personal style” factors there were significant differences; different age of tourists' flow experience, ”combination of physical and psychological” factors was significant differences; different levels of education of tourists' leisure involved, ”spiritual pleasure” and ”personal style” factors were significantly difference; different levels of education of tourists' flow experience, ”Time control” was significant difference; different occupations of visitors' leisure involved, ”spiritual pleasure” and ”personal style” factors were significant differences; different occupations of visitors' flow experience, ”combination of physical and mental” factor was significant differences; different average monthly income of visitors' leisure involved, ”spiritual pleasure” and ”personal style” factors were significant differences; different average monthly income of visitors' flow experience, ”combination of physical and mental” was significant differences. 5. The factors of ”leisure involved” and ”flow experience” about participation were apparently positive related.

並列關鍵字

sightseeing pier ； leisure involved ； flow experience