休閒水肺潛水運動觀光遊客旅遊動機、滿意度與阻礙因素之研究

A Study of Tourists' Tourism Motivation, Satisfaction and Constraints Factors on the Leisure Scuba Diving of Sport Tourism

葉爲谷(Wei-Ku Yeh) ； 劉志鈺(Chih-Yu Liu)

《運動與遊憩研究》 5卷1期 (2010/09) Pp. 82-94

https://doi.org/10.29423/JSRR.201009_5(1).0006

摘要

本研究於2009年7月4日至8月30日暑假期間進行正式問卷發放與回收，共發放問卷478份，剔除無效問卷後得有效問卷計409份，有效率爲85.6%。根據研究的最後結果並提出結論與建議。本研究結果如下：一、女性遊客旅遊動機的「壓力紓解」因素高於男性遊客，女性遊客滿意度的「服務品質」因素高於男性遊客，女性遊客阻礙因素的「個人內在阻礙」因素高於男性遊客；二、未婚族群的旅遊動機之「體驗實現」、「身體健康」、「壓力抒解」、「人際關係」因素高於結婚族群，未婚族群的滿意度之「地點環境」、「服務品質」、「教學品質」、「心靈體驗」因素方面高於結婚族群，已婚族群的阻礙構面之「個人內在阻礙」、「結構性阻礙」因素方面高於未婚族群；三、3天（含）以下遊客旅遊動機的「壓力紓解」因素高於4至6天遊客與7天（含）以上，3天（含）以下遊客旅遊滿意度的「服務品質」與「心靈體驗」因素高於4至6天遊客與7天（含）以上，3天（含）以下遊客與4至6天遊客阻礙構面的「人際間阻礙」與「親友間阻礙」因素高於7天（含）以上遊客；四、以潛水爲主觀光度假其次遊客之滿意度「服務品質」因素高於以觀光爲主潛水其次遊客。

關鍵字

休閒水肺潛水 ； 運動觀光 ； 旅遊動機 ； 旅遊滿意度 ； 旅遊阻礙

並列摘要

The subjects of this study were sent out four hundred and seventy-eight questionnaires (N=478) between July 4 and August 30 of 2009. 409 questionnaires were valid retrieved, which is 85.6% of all questionnaires. the results of this study were discussed the conclusions and recommendations. The results in this study were as follows: 1. The female tourists had a higher ”stress relaxation” factor of tourism motivation than male tourists. The female tourists had a higher ”service quality” factor of tourism satisfaction than male tourists. The female tourists had a higher ”intrapersonal constraint” factor of tourism constraint than male tourists. 2. The single tourists had higher ”experience achievement,” ”physical fitness,” ”stress relaxation” and ”interpersonal relationships” factors of tourism motivation than married tourists. The single tourists had higher ”environment,” ”service quality,” ”teaching quality” and ”spiritual experience” factors of tourism satisfaction than married tourists. The married tourists had higher ”intrapersonal constraints” and ”structural constraints” factors of tourism constraint than single tourists. 3. The below 3 days tourists had higher ”stress relaxation” factors of tourism motivation than four to six days tourists and over seven days tourists. The below 3 days tourists had higher ”service quality” and ”spiritual experience” factors of tourism satisfaction than four to six days tourists and over seven days tourists. The below 3 days tourists and four to six days tourists had higher ”interpersonal constraints” and ”relative and friend constraints” factors of tourism constrains than over seven days tourists. 4. The ”scuba diving is the main purpose, tourism is a secondary purpose” tourists had a higher ”service quality” factor of tourism satisfaction than the ”tourism is the main purpose, scuba diving is a second purpose” tourists.

並列關鍵字

Leisure scuba diving ； sport tourism ； tourism motivation ； tourism satisfaction and Tourism constraint

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