This study investigated the consumer behavior of tea beverage cross straits which included Greater Taipei and Chongqing. We found that 94% of respondents have been purchasing the tea beverage, the main product is green tea; purchasing reason for consumer is quench; the enterprises' promotion influence consumers purchasing; packaging choice is for carry; TV advertising and display of supermarket and convenient stores as the main information source of media. The characteristic of consumer behaviors have more purchasing frequency, longer using internet and more frequency in supermarket in Chongqing. The results showed that demographics, and in particular age, and education, exists a significant influence on the difference of lifestyle and satisfaction of tea beverages in Chongqing. In Greater Taipei, gender emerges significant influence on the difference of lifestyle and satisfaction of tea beverages. The lifestyle such as fashionable, disciplined and impulsive appeals significant influence on the differences of consumer behavior and product attribute of tea beverages, which personal preference is also emerging significant influence on the differences of satisfaction. This study implies the deeper insight of the beverage market segmentation and marketing strategy cross straits.