2008北京奧運跆拳道比賽觀賞行為實證之研究

A Study of Framework Developing in Spectator's Behavior in Taekwondo of 2008 Beijing Olympic Games

邱聯榮(Lang-Roy Chiou) ； 江金山(Ching-San Chiang) ； 呂謙(Chien Lu)

《運動休閒管理學報》 6卷1期 (2009/06) Pp. 26-44

https://doi.org/10.6214/JSRM.200906_6(1).0003

摘要

本研究之目的探討2008北京奧林匹克運動會跆拳道比賽觀賞行為，藉以實證跆拳道比賽觀賞行為模式，分析變數之間相互影響的關係。結果顯示配適度未達接受之標準，根據(Structural Equation Modeling, SEM)理論刪除衡量變數，修正後之評估數值已改善，建構效度達到要求標準。觀賞動機與服務需求、中華隊選手支持程度與現場觀賞氣氛、觀賞動機與現場觀賞氣氛之間的線性關係均相當密切。建議在觀賞運動賽會前，必須對於觀賞比賽之票務，相關旅遊行程加以考量。民眾前往觀賞運動賽會時，不要吝惜為選手加油鼓勵打氣之喊叫聲以製造氣氛。賽會經營管理單位對賽程安排、場地軟體與硬體設施配合，營造實力拉距扣人心弦的比賽。出國觀光與觀賞運動之行程應當提前規劃，收集運動觀光資訊導覽，對於觀賽進行規劃並進行訂購等程序，才能讓出國觀賞運動比賽成為一種享受。

關鍵字

2008北京奧林匹克運動會 ； 跆拳道 ； 觀賞行為 ； 結構方程模式

並列摘要

This study was aimed to discuss spectators' behavior when watching Taekwondo of 2008 Beijing Olympic Games for the purpose of verification of the model of spectators behavior of Taekwondo games and analysis of variables correlation. It was turned out that the construct validity was not fit. According to SEM theories, some variables were deleted. The index values were improved and the construct validity of the model was statistically fit and acceptable following the revision. It was concluded that the linear relationship between spectating motives and service needs, players support extent of ROC, and on-the-scene excitement, spectating motives and on-the-scene excitement was extremely close. It is suggested that the entrance fee of a sport event and related sightseeing tours shall be well considered before heading to the sport event. When spectating a sport event, it is encouraged to shout loud to cheer players. On the other hand, the management of a sport event shall make efforts on event schedule, coordination of software and hardware facilities for spectators to watch exciting and outstanding games. If going abroad spectating sports games, advanced preparation, such as itinerary arrangement, collection of nearby sightseeing information, understanding ticket ordering procedure, and etc. is necessary for enjoying your game.

並列關鍵字

2008 Beijing Olympic Games ； Taekwondo ； spectators' behavior ； SEM

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