This study aimed to explore the leisure boom in recent years in Taiwan, New spa and hot spring industry through advertising and marketing to shape a new public leisure experience and body politics of the twenty-first century. Compared to the old-fashioned weight loss center with skin care and cosmetics industry, Spa and hot spring industry of the appearance and marketing in Taiwan, The appeal is another new leisure and cultivation of cultural consumption; In this study, an attempt Spa, hot spring industry in Taiwan as the object of discussion. luster sampling in the study, and 20-year-old to 70-year-old mass consumer groups, the Using cluster sampling method to conduct sampling around the neighboring areas of the forest park to Kaohsiung., the division of the Administrative Region sampling. according to the result of the research, which provide references for the Spa industry to improve the hardware facilities and services, as with researchers refer to future research.