運動參與動機與滿意度之研究－以雲嘉南地區運動媒體觀賞者為例

A Study on Sports Participating Motivation and Satisfaction. A Case Study of Sports Media viewers in Yunlin, Chiayi, and Tainan Area.

張博雅(Po-Ya Chang) ； 溫笙銘(Sheng- Ming Wen) ； 郭進財(Chin-Tsai Kuo)

《嘉大體育健康休閒期刊》 14卷2期 (2015/08) Pp. 24-37

https://doi.org/10.6169/NCYUJPEHR.14.2.03

摘要

本研究的目的探討雲嘉南地區運動媒體觀賞者的運動參與動機與滿意度的差異性。進而探討運動媒體觀賞者的運動參與動機與滿意度的關聯性。本研究受試對象為雲嘉南地區運動媒體觀賞者，共發放700份問卷，回收有效問卷587份，有效量表回收率為83.86%。並以t考驗、單因子變異數分析、Smart PLS等統計方法進行驗證分析。本研究結果如下所述：一、不同婚姻運動媒體觀賞者的運動參與動機有差異存在。二、每週不同運動天數運動媒體觀賞者的運動參與動機有差異存在。三、不同職業運動媒體觀賞者的滿意度有差異存在。四、運動媒體觀賞者的運動參與動機會直接影響運動媒體觀賞者的滿意度。

關鍵字

運動參與動機 ； 滿意度

並列摘要

The purposes of this study were to explore the sports participating motivation and satisfaction in different situation. And then, explore relation of between the sports participating motivation and satisfaction of sports media viewers in Yunlin, Chiayi, and Tainan Area. The samples were sports media viewers in Yunlin, Chiayi, and Tainan Area. A total of 700 questionnaires were sent out and 587 valid questionnaires were received. The response rate of valid questionnaires was 83.86%. The t-test, one-way ANOVA, and Smart PLS were used to analyze the collected data. The findings of this study are stated as follows: First, there were different in marital status of sports participating motivation of sports media viewers. Second, there were different in different sports days of per week of sports participating motivation of sports media viewers. Third, there were different among occupation of satisfaction of sports media viewers. Fourth, the sports participating motivation of sports media viewers can directly influence satisfaction.

並列關鍵字

sports participating motivation ； satisfaction

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