本研究主要目的:本研究旨在探討美里觀光客之觀光吸引力、遊憩體驗、滿意度的差異情形及關聯性。本研究受試對象爲好美里的觀光客,共發放問卷600份,回收有效問卷581份,有效量表回收率爲96.83%。並以t考驗、單因子變異數分析及Lisrel路徑分析等統計方法進行驗證分析。本研究結果如下:一、不同居住地點觀光客的觀光吸引力有差異存在,在「地理環境」層面,南部觀光客的觀光吸引力高於北部觀光客觀光吸引力。二、女性觀光客的遊憩體驗高於男性觀光客。三、不同年齡觀光客的滿意度無差異存在。四、好美里觀光客的重遊意願路徑分析:觀光吸引力會直接影響觀光客的遊憩體驗與滿意度。
The purposes of this study are to explore the different and relationship of tourists among the tourism attraction, recreation experience, satisfaction and repeat visits. The subjects of this study are tourists of Hou Mai Li. A total of 600 questionnaires are sent out and 581 responded questionnaires are effective. The response rate of effective questionnaires is 96.83%. T test, one-way ANOVA, and path analysis of Lisrel are used to analyze the collected data. The findings of this study are as follows: first, there is difference in tourism attraction among residence of tourists, the tourists of south are better than north in geography environment item. Second, there is difference in tourism attraction of tourists between male and female, Those female tourists show higher recreation attraction than male tourists. Third, there is not difference in the satisfaction of tourists among years of tourists. Fourth, the path analysis of repeat visits of tourists in Hou Mai Li scenic area shows that the tourism attraction can directly affect recreation experience and satisfaction.