This study aims at investigating the lifestyle and participation motives of the midland college students who join sports clubs. The method adopted in this study was a convenience sampling of students from colleges in central Taiwan that participate in sports clubs on the long term basis. The data collected from questionnaires were analyzed. The finding was that students join sports clubs with four motives. They want to develop fitness and athletic skills, expand knowledge, look for a sense of belongingness and entertain themselves. All lifestyles were significantly correlated to participation motives except for one. Those who were self-development oriented share a negative correlation with the motives of fitness and athletic skills development and knowledge expansion. The conclusion of the study was that entertainment incentives are what the students care the most. The more diversified lifestyles students embrace, the higher degree their requirement for entertainments becomes. In this case, the faculty should encourage the sports clubs to strengthen their entertainment function. It will effectively attract more students to participate in sports clubs.