中華奧林匹克委員會消息來源與記者互動關係之探討

A Study of the Interaction between News Sources and Journalists-The Case of Chinese Taipei Olympic Committee

游朝淞(Chao-Sung Yu) ； 林怡秀(Yi-Hsiu Lin)

《運動知識學報》 7期 (2010/08) Pp. 50-63

https://doi.org/10.29596/BGYY.201008.0005

摘要

由於奧林匹克運動會是長年以來，社會大眾與媒體關心的賽會，而中華奧會正是代表臺灣出國參與此賽會的最高指導單位。在一個講究時效的社會結構中，中華奧會所發佈的消息是否能夠讓社會大眾獲得正確的訊息，而記者又是如何判斷中華奧會所發佈的訊息是否公正，因此中華奧會與記者之間的互動能否維持良好關係更值得加以探討。本研究目的為探討中華奧會之消息來源與記者互動關係與互動方式，採質性研究之個案分析法，以目的性抽樣方式進行深入訪談，受訪者為中華奧會的消息來源與採訪中華奧會的記者，分別是中華奧會兩位行政人員與記者兩位。研究結果如下：一、不論是公開場合或私下聚會，消息來源與記者之間的互動都能保持良好關係。二、消息來源與記者之間的互動方式，以記者主動為多，而中華奧會也抱持著相信記者的專業能力，對於記者的報導皆認為能夠為中華奧會傳達正確的消息。

關鍵字

中華奧會 ； 公共關係 ； 記者專業意理

並列摘要

Olympics has been attracting much attention of societies and media. Chinese Taipei Olympics Committee is in charge of all Olympic sports in Taiwan. In the changing environment, it is important to know if Chinese Taipei Olympics Committee correctly disseminates information in a timely manner. Therefore, this study was to investigate sources of information acquired by Chinese Taipei Olympics Committee and the ways Chinese Taipei Olympics Committee interacts with media using qualitative case study. Purposive sampling and in-depth interviews were used to collect data. Two staff in the Chinese Taipei Olympics Committee and two media people were interviewed as informants in the current study. The findings were as follows:1. Good but infrequent interactions between sources of information and journalists were revealed regardless of public or private meetings.2. Journalists actively interacts with sources of information. Additionally, Chinese Taipei Olympics Committee believes in journalists' expertise in terms of correct dissemination of information from Chinese Taipei Olympics Committee.

並列關鍵字

Chinese Taipei Olympics Committee ； Public Relations ； Journalists' Expertise