路跑參與者參與動機、流暢體驗與再參與意願之研究

The Research of the Relationships among Motivations, Flow Experience and Revisiting Willingness in the Road Running Participants

吳朝森(Chao- Sen Wu) ； 陳明宏(Ming-Hung Chen) ； 陳盈吉(Ying-Chi Chen)

《運動知識學報》 14期 (2017/07) Pp. 34-45

摘要

本研究探討對於路跑參與者其參與動機對再參與意願之影響，另在透過流暢體驗過程後，對再參與意願是否產生影響。本研究利用問卷調查的方式，以曾有在路跑參與者為研究對象，發放正式問卷550 份，扣除45 份無效問卷後，有效樣本共為505 份，回收使用率91.81%。以結構方程模式(SEM)作為分析工具。研究結果發現：一、參與動機會正向影響流暢體驗；二、流暢體驗會正向影響再參與意願；三、參與動機會正向影響再參與意願。本研究認為參與動機可以透過流暢體驗對路跑參與者的再參與意願有顯著提升之效果。

關鍵字

參與動機 ； 流暢體驗 ； 再參與意願

並列摘要

This research investigates the correlations and influence between motivations, flow experience and revisiting willingness. First, the motivations how to influence the flow experience and revisiting willingness. Furthermore, the paper makes sure the causal relationship on variables of each dimension, for each variable it explore the operational definition and design an appropriate questionnaire to measure variables. This study utilizes questionnaires to make the research on the road running participants. The questionnaires issue 550 copies; after deducting 45 invalid questionnaires, 505 responses are valid and returned rate is 91.81%. Structural equation modeling (SEM) was applied to examine the model of this study. The analytical results indicated that: (1) motivations had a significantly positive influence on flow Experience; (2) flow experience had a significantly positive influence on revisiting willingness; (3) motivations had a significantly positive influence on revisiting willingness. In conclusion, that motivations could have the degree of involvement by the flow experience to participate in sports and the road running participants revisiting willingness had significantly enhance the effect.

並列關鍵字

Motivations ； Flow Experience ； Revisiting Willingness