This research is a case study on the leisure agriculture of Yilan county which approached the three subjects, agricultural resource s, leisure activities, and overall satisfaction of tourists, that had been studied individually by means of questionnaire contains classification of leisure agriculture resources and related leisure activities. This study applied travel cost method (TCM) to create a travel demand model, and On-site Poisson model to fix the truncation and endogenous stratification bias. Maximum likelihood estimate (MLE) was applied to establish the travel demand model of leisure agriculture in Yilan County to explore the factors that affect recreation demand and in addition to estimate recreation benefit created by tourists to leisure agricultural farms and to provide practical suggestions for the farm managers based on the significant variables revealed from this study.