美容沙龍店長專業能力分析研究

Analysis of the Professional Competencies of Beauty Salon Manager in Taiwan

黃宜純(Yi-Chun Huang) ； 洪久賢(Jeou-Shyan Horng) ； 詹慧珊(Hui-Shan Zhan)

《餐旅暨家政學刊》 4卷1期 (2007/03) Pp. 85-100

https://doi.org/10.6572/JHHE.4(1).5

摘要

隨著國內美容企業經營型態的轉變，培養熟悉專業領域行銷管理的店長，才能跳脫以往以技術取勝的經營模式。本研究透過文件分析、訪談、職場觀察、OCAPs 法（Occupational Competency Analysis Profile；包含DACUM 專家會議、問卷調查及檢核小組會議等方法），發展並確認美容沙龍店長的工作內涵與專業能力目錄。並根據研究結果對美容沙龍業者、有志從事店長工作之人士、美容相關科系、職訓單位及未來研究提出建議。

關鍵字

店長 ； 專業能力 ； 美容

並列摘要

Facing the change of management in beauty saloon business, cultivating professional manager in marketing will help business proprietors break away from traditional managing style. Through document analysis, interview, job-site observation, OCAPs (including DACUM profession conference, survey and meeting of evaluation from experts), the job description and professional competencies for managers of beauty salons was developed.Based on the research findings, the suggestions for beauty salon business, for those who are eager for managing position, for concerning departments in school and for vocational training institutes, and for future study were proposed.

並列關鍵字

manager ； professional competencies ； beauty salon