淡水金色水岸自行車道使用者涉入程度、遊憩體驗與場地依戀之研究

Relationships among the Involvement Levels of Bikers on the Danshui Golden Shore Bike Path, Tourism Experience, and Location Dependency

雷文谷(Wen-Guu Lei) ； 宋威穎(Wei-Ying Sung) ； 張涵筑(Han-Chu Chang) ； 鄭子督(Zi-Do Cheng) ； 林聖峻(Shang-Jiun Lin) ； 王顥羢(Hao-Rong Wang)

《人文暨社會科學期刊》 5卷1期 (2009/06) Pp. 67-81

https://doi.org/10.7118/JHSS.200906.0067

摘要

隨著高油價時代來臨，加上溫室效應持續發燒引起的節能減碳熱潮，以及政府政策的推動，使得自行車運動蔚爲盛行。本研究目的是在探討淡水金色水岸自行車道使用者涉入程度、遊憩體驗與場地依戀間之關係，經統計分析後發現：1.自行車道使用者在涉入程度上以滿足「自我表現」爲主；在遊憩體驗上以「心理體驗」感受較爲明顯；在場地依戀部份，地方依戀程度並不明顯。2.不同性別及交通時間使用者在涉入程度、遊憩體驗及場地依戀上並無顯著差異；不同婚姻狀況在遊憩體驗及場地依戀上有顯著差異；不同同行對象在遊憩體驗之「心理體驗」與場地依戀上有顯著差異；不同教育程度、不同月收入使用者在「生活型態」涉入程度上有顯著差異；不同職業使用者在「生活型態」涉入程度及場地依戀上有顯著差異；不同年齡使用者在涉入程度、遊憩體驗及場地依戀上均達顯著差異。3.使用者對淡水金色水岸自行車道涉入程度越高，其遊憩體驗及場地依戀感受也越明顯，而遊憩體驗感受越高其場地依戀程度也會越高。4.對淡水金色水岸自行車道使用者的「場地依戀」最具預測力的構面爲「心理體驗」、「實體環境體驗」與「生活型態中心」等變項，其預測力爲62%，根據研究分析結果，本研究不僅對政府相關單位及當地經營業者提出相關建議，亦針對此議題提出後續研究之建議。

關鍵字

淡水金色水岸自行車道 ； 涉入程度 ； 遊憩體驗 ； 場地依戀

並列摘要

Due to the high prices of gasoline and the effects of global warming, reduction of carbon emissions as well as energy conservation have become trends in Taiwan. Moreover, the ROC government has endeavored to promote certain environmentally-friendly policies, such as biking, which has become a prevailing form of exercise within the country. This study is designed to understand and collect data on the relationships among the involvement levels of bikers on the Danshui Golden Shore Bike Path, tourism experience, and location dependency.
This research had five principal findings: (1) The involvement level of the bike path users predominantly lies in satisfaction of ”self-expression.” As for tourism experience, ”mental experience” is the major reason for using the Danshui Golden Shore Bike Path; however, there is only a little evidence to explain the disparity in location dependency. (2) In terms of the three principal variables, there is no difference between genders or commuting time; however, there is a remarkable dissimilarity in tourism experience and location dependency among users of differing marital status. This study also shows that when the bike path users have different companions, the level of their ”mental experience” and location dependency significantly changes. Furthermore, users with various education and income levels show disparity in the ”life style” involvement aspect. The study also indicates that users with various occupations are dissimilar with regard to both ”life style” involvement levels and location dependency. Moreover, persons in different age groups do not share the same involvement level, tourism experience, or location dependency. (3) The results suggest that the higher the level of involvement in using the Danshui Golden Shore Bike Path, the better the tourism experience and location dependency; furthermore, the higher the tourism experience, the greater the location dependency. (4) ”Mental experience,” ”real environmental experience,” and ”center of life style” are three major variables for predicting the Danshui Golden Shore Bike Path users' location dependency, both the rate of accuracy and the predictive ability being 62%. The results of this study can not only provide the government and local businesses with relevant suggestions, but also help future researchers by establishing a foundation of information.

並列關鍵字

Danshui Golden Shore Bike Path ； involvement level ； tourism experience ； location dependency

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