近幾年來即時通訊軟體蓬勃發展,成為使用者在線上溝通的主要媒介。然而,過去的研究對象主要針對學生族群或是一般使用者,較少針對企業內的使用者。本研究從社會性影響、認知即時通訊能力、電腦自我效能,以及任務非例行性的角度探討其對企業內即時通訊使用行為之影響,更進一步探討即時通訊使用行為對於組織正式溝通滿意與非正式溝通滿意之間的關係。本研究採用問卷調查法,研究對象是採用即時通訊作為溝通工具的企業內員工,共計回收有效樣本303份。在資料分析上,本研究以結構方程模式中的部分最小平方法作為分析方法,估計研究模式中各變數間的路徑關係、以及整體模式之預測能力,以驗證研究假設是否成立。研究結果發現,組織內即時通訊使用行為會受到社會性影響、認知即時通訊能力,以及任務非例行性正向顯著的影響,而即時通訊使用行為對於組織正式溝通與非正式溝通滿意均有顯著的正向影響。
In recent year, instant messaging (IM) had become the most popular medium of online communication. In the past, related study of IM just focused on students group or general user; there were few studies on enterprise employees. In this paper, we proposed a comprehensive model which integrated social influence, perceived IM capability, computer self-efficacy, and task nonroutineness to explain the IM usage behavior in organization and the relationship with organizational communication satisfaction. The research method in this paper is survey and 303 respondents are received. This study is adopting Partial Least Squares to analysis the collected data. The research finding indicated that (1)social influence positive influences IM behavior; (2) perceived IM capacity positive influences IM behavior; (3) computer self-efficacy negative influences IM behavior; (4) task nonroiutineness positive influences IM behavior; (5) IM behavior positive influences organizational formal communication satisfaction; (6) IM behavi or positive influences organizational informal communication satisfaction.