With constant changing industrial structure and technological trends, many marketing strategies focuses on innovation of new business development model through combination of corporate core competence and its social responsibility. Through literature review, it is found that corporate social responsibility gains greater importance relating to consumer awareness and satisfaction. By aiming Electric appliance as main topic, this research conducted survey through Google Forms in which 276 of 301 questionnaires were valid. The return rate of valid samples is 92%. Analysis shows that the younger the customer, the greater corporate social responsibility is valued. Moreover, there finds significant positive correlation between consumer satisfaction and fulfillment of various social responsibilities, especially when the product is with significant interference to corporate social responsibility and consumer satisfaction. Finally, relevant theories and conclusive meanings thereto are discussed in the article.