Exploring the Effects of Global Mindset on Forming Small and Medium-Sized Enterprises’ Alliances and International Performance

探討全球思維對於中小企業策略聯盟形成與國際化績效之影響

陳淑真(Shu-Jen Chen)

《修平學報》 31期 (2015/10) Pp. 43-88

摘要

全球經濟的格局在近數十年來顯著地改變，企業漸漸地適應這些新經濟變遷的現實與必須持續地跟上全球企業快速發展的腳步。中小企業在世界經濟中一直扮演了舉足輕重的角色，並在生產力、就業、收益有具體貢獻；然而，中小企業須不斷面臨著無數的挑戰才能達到企業的目標。由於國際企業環境的變化，中小企業必須發展新的全球策略。因應環境變化，中小企業應該調整內部組織或重新制訂經營策略以保持獲利能力。本研究整台國際化理論及資源基礎理論為理論基礎，探討中小企業高階主管全球思維模式是否影響策略聯盟形成與較佳的國際他績效。特別地，透過相關的文獻探討和理論的發展典範確認，台灣中小企業製造業的策略聯盟與國際他績效是否會受到高階經理人全球思維的影響。從365份台灣中小企業的問卷資料分析，以假設檢定的實證研究結果顯示，本研究全球思維顯著地影響策略聯盟形成；但是，全球思維對國際化績效沒有顯著影響。總體而言，中小企業策略聯盟是提高國際化績效的重要驅動力。這項研究的結果突顯出策略聯盟對國際經營活動的重要性及其效應，將有助於企業高階經理人和政府單位的業務推展。

關鍵字

全球思維 ； 策略聯盟 ； 國際化績效 ； 國際化理論 ； 資源基礎理論

並列摘要

The global economic landscape has changed significantly in recent decades. Companies have adapted gradually to these new economic realities, and must keep pace continually with the rapid development of global business. Small and medium-sized enterprises (SMEs) play a vital role in the world economy and contribute substantially to output, employment, and income. However, SMEs have been faced with a myriad of challenges in attaining their objectives. SMEs have to develop new global strategies for the changing geography of international business. In response, they should restructure their organization or re-formulate their business strategies in order to maintain profitability. According to the theoretical basis connection of internationalization theory and resource-based theory, this study explored whether SME executives adopting a global mindset impact a strategic alliance formation and optimal international performance. In particular, the paradigm developed by previous literatures and theories was utilized to determine whether alliances and international performance from manufacturing industries in Taiwanese SMEs could be affected by the global mindset of top managers. Survey data from 365 Taiwanese SMEs were used in data analysis. The empirical study results of hypothesis testing revealed that a global mindset significantly impacted an alliance formation in this study. However, a global mindset was not found to significantly impact international performance. Overall, SME alliances were important drivers in increasing international performance. The outcomes of this study may contribute to the business practices of top managers and governmental agencies by highlighting the imperative roles and effects of strategic alliances in international operation activities.

並列關鍵字

Global Mindset ； Strategic Alliances ； International Performance ； Internationalization Theory ； Resource-Based Theory

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