台灣美食國際化與感性美食餐廳

Gourmet Taiwan International Action Program and Kansei Cuisine Restaurants

吳偉文(Wei-Wen Wu)

《東亞論壇》 475期 (2012/03) Pp. 49-60

https://doi.org/10.29705/EAR.201203.0004

摘要

地方美食有助於增進觀光目的地之觀光吸引力與品牌辨識，進而促進地方經濟的發展與繁榮。無論在何種的觀光類型，獨特的美食，皆扮演著重要的角色，因而，目前有許多國家正在致力於推展具有特色的美食，期望藉以提升觀光目的地之國際競爭力。在此背景環境下，我國政府推行「台灣美食國際化行動計畫」， 然而，必須克服許多不同層次的課題挑戰。為此，本研究透過深度的文獻探討，並且基於感性工學的觀點，從而提出一套「感性美食餐廳評估架構」，期能有益於厚植台灣美食餐廳的感性競爭力。

關鍵字

地方美食 ； 觀光目的地 ； 觀光吸引力 ； 感性工學

並列摘要

Local cuisine can contribute to a tourist destination not only as tourism attraction but also as branding identity for inspiring the regional economic development. Since the unique cuisine possesses a significant role in all tourism types, many countries nowadays are striving for advancing the global competitiveness of their own tourism destinations with distinctive cuisine promotions. The Gourmet Taiwan International Action Program (GTIAP) has launched to internationalize Taiwanese cuisine. This paper attempts to conduct literature review and discuss possible solutions for actions related with the GTIAP. It also proposes an evaluation framework of Kansei cuisine restaurants based on the viewpoint of Kansei Engineering in order to help Taiwanese restaurants advance their international competitiveness.

並列關鍵字

Local cuisine ； tourist destination ； tourism attraction ； Kansei Engineering

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