Competitive Strategy of Tourism Factory: A Multi-Criterion Method (DEMATEL)

觀光工廠競爭策略：多準則決策模式之導入

劉玉山(James Yu-Shan Liu)

《東亞論壇》 490期 (2015/12) Pp. 1-9

摘要

本研究分析觀光工廠經營策略，並導入多準則決策模式，分析業者可以改進經營績效之方法。

關鍵字

觀光工廠 ； 複數個案研究法

並列摘要

Traditional industrial model of mass manufacturing in Taiwan has gone through tremendous challenges in these days. Many manufacturing- based SMEs have tried to transform to a more eco-friendly operation model and attract new customers while maintaining their core products lines. Tourism factory, which combines core manufacturing with local cultural appeal, has proved to be a promising alternative strategy. Yet this new business model requires completely different operational concept and model. In this analytical framework, we would like to construct a comprehensive picture for running a successful tourism factory. Multiple case studies combined with DEMATLE are used to extract key success factors related with tourism factory. The results will be duly analyzed and policy suggestion will also be made accordingly to Tourism factory in Taiwan.

並列關鍵字

Tourism Factory ； DEMATEL ； Multiple Case Study

參考文獻

http://eng.taiwan.net.tw/

http://taiwanplace21.org/

Kao, Y-F.,Huang, L.S.,Yang, M-H.(2007).Effects of experiential elements on experiential satisfaction and loyalty intentions: a case study of the super basketball league in Taiwan.Int. J. Revenue Management.1(1),79-96.

Schmitte, B.(1999).Experiential Marketing, How to customers sense,feel,think,act and relate to your product/brand/company.New York:the Free Press.