The study focuses on comparing three brand valuation methods, BBDO, INTERBRAND and HEROS, as research objectives, but the INTERBRAND method is still secret many data cannot be calculated by open computing process of a certain dimensional constructs. This paper covers brand appraisal, the relationship between brand as well as value and theories of the brand. The brand originates from a sear on animals to identify own stock. The purpose of brand, name, logo and outer characteristics is for users to segment among same-type competing products or service. The brand is not only critical to small nations but is worldwide. The 21st century is a century in which brand is king. Every country in the world attaches great importance to it. The United States, Britain, Japan, Germany, etc. In 2016, China also set up a national brand centre, vigorously incubating Chinese enterprise brand to the international stage.