In this paper, using Structural equation model to explore the evolutionary mechanism and path of the cultural creative industry innovation of commercial model by 245 questionnaires of enterprise survey from five cities-Beijing, Shanghai, Hangzhou, Nanjing and Shenzhen. The empirical results show that the two big factors about atmosphere of innovation and value network play a significant role in the evolution progress of business model innovation of the cultural creative industry. This paper found that there are two mainly evolutionary path during the cultural creative industry's transformation progress which is from closed business model to open business model, one is shared path which is from ”outside to inside”, the other is integration path which is from ”inside to outside”.