文化創意產業為二十一世紀全球新興主流產業,在台灣十三種創意產業中,創意生活產業更是台灣所獨有的產業。組織創新的議題隨著時代的迅速變遷而改變,其重要性不管是對製造業、服務業等皆引起學者與業者的高度重視。然而文化創意產業的組織創新卻鮮少人探討。因此,本研究將以其中的創意生活產業為研究對象,發展量表,並更進一步建構創意生活產業組織創新之衡量模式。研究結果將有助於創意生活事業對於本身組織創新能力之衡量。此外,也可做為公司改善創新管理規劃與執行的指導方針與依據。 本研究在發展量表階段,運用了文獻探討、專家諮詢、鑑別度分析、因素分析、信效度分析等方法。在建構衡量模式階段,提供主觀與客觀指標,並運用模糊AHP(fuzzy analytic hierarchy process, FAHP)計算出各構面的權重,並提供了一套嚴謹的計算方式。綜合上述可知,本研究運用了質化與量化的方法。研究結果顯示,企業組織創新能力以「創意整合」中的「服務創新」與「活動創新」最為重要;「經營管理創新」中以「創意管理」最為重要。
Cultural & Creative Industries are the new mainstream global industries of the 21st century, and among the thirteen creative industries in Taiwan, Creative Life Industry is one of the unique Taiwanese industries. The issue of organizational innovation changes with the rapidly changing times. Its importance caused many scholars and business people’s attention to raise not only in the manufacturing industry, but also in the service industry etc. But the organizational innovation of the cultural & creative industry only has a few people to do research. Therefore this study used the creative life industry as the study target, developed different inventories, and furthermore to build the creative life industry organization innovation measuring model. The study results will help the creative life industry to measure organizational innovation. Besides, it can be used as a guideline and base for companies to improve innovation management strategy and execution. This study used literature analysis, specialist consultants, item analysis, factor analysis, and reliability & validity analysis etc, in the inventory development level. In building the measurement model, provide subjective and objective indicators, and use FAHP (fuzzy analytic hierarchy process, FAHP)and calculate the weight of each dimension, and provide a set of strict calculation equations. Combining the above mentioned methods, we can figure this study used Qualitative & Quantitative Methods. The study result shows that in the company organizational innovation ability the “service innovation” and the “activity innovation” of the “creative group” are the most important; and the “creative management” of the “operational management innovation” is the most important.