領導者特質對國際市場進入策略與績效之影響

The Impact of Leader's Characters on the Strategy of Market Entry and Performance

呂龍潭(Lung-Tan Lu) ； 黃國防(Kuo-Fang Huang)

《全球管理與經濟》 3卷1期 (2007/06) Pp. 55-68

https://doi.org/10.6565/JGME.2007.3(1).4

摘要

國際化與自由化是現代企業成功經營發展的兩個重要趨勢，近來，台灣廠商經歷國內商業經營環境的劇變，由於受到土地與勞工成本大幅上漲，又在政府國際化與自由化政策的引導之下，台灣廠商的海外投資金額開始大量成長，然而台灣的廠商大多數屬於中小企業，與一些國際性大企業相比，台灣廠商缺乏有關的資源能力。本研究檢驗高階領導者的特質對國際市場進入模式與其績效的影響。以上市上櫃的114位高階經理人為樣本，研究結果顯示，高階領導者的年齡對其海外市場進入模式的選擇有微弱的影響，而其教育程度對進入模式選擇的影響未達顯著水準。不同的進入模式其績效也無顯著差異。本研究根據研究發現，最後提出數點管理上的意涵提供未來研究者的參考。

關鍵字

領導者特質 ； 進入策略 ； 績效

並列摘要

Internationalization and liberalization of business activities have become two of the most significant phenomena for the successful operations of contemporary enterprises. Taiwanese firms have been undergoing significant changes in business environment. The costs of labor and land have been increasing rapidly. In addition, under the impact of governmental policies of internationalization and liberalization, the amount of foreign direct investment (FDI) by Taiwanese firms has grown enormously. However, most of these firms going abroad belong to medium size corporations. In comparison with some giant international companies, Taiwanese firms lack relevant resources capabilities. This study aims to exam the effect of senior managers' characters on the strategy of market entry choice and its performance. Data came from 114 senior managers of public listed companies in Taiwan Stock Market. It is found that the age of senior manager is weakly related to market entry choice. However, education level of senior manager is not significantly related to market entry choice. Moreover, performance is not significantly associated with market entry choice. Finally, some suggestions relating management theory and practice are provided for further research.

並列關鍵字

leader's characters ； market entry strategy ； performance