運動旅遊關鍵性策略因素之研究

The Study of Key Strategic Factors in Sport Tourism

林明煜(Ming-Yu Lin) ； 陳國嘉(Kuo-Chia Chen)

《全球管理與經濟》 12卷1期 (2016/06) Pp. 17-32

https://doi.org/10.6565/JGME.2016.12(1).2

摘要

為了響應遊客運動風，運動旅遊整體規劃不僅豐富旅遊資訊及風格，近年來也相繼成為觀光休閒及運動體健之新代名詞。隨著環保意識及健康概念的提升，國人更加重視休閒遊憩的環境與方式，利用運動旅遊從事休閒活動之風氣逐漸盛行，使得運動旅遊慢慢蛻變成休閒、健身的活動，足以顯示出國內休閒運動旅遊正逐漸受到重視。本研究透過文獻探討及實證分析，本研究結論為：最重視的運動旅遊關鍵性策略因素依序為「可以脫逃家庭的瑣事要求」、「為了滿足好奇心」、「可以逃避日常忙碌的工作」，最不重視的依序為「為了獲得休閒生活的樂趣」、「為了從事對健康有益的活動」、「運動旅遊活動是為了增進家人的感情」；最重視的運動旅遊阻礙因素依序為「家人不贊成或不鼓勵」、「擔心自己年齡太大」、「擔心語言不通」，最不重視的阻礙因素依序為「忙於工作缺乏時間」、「擔心自己生理狀況無法負荷」、「擔心運動旅遊環境不安全」；運動旅遊阻礙因素與運動旅遊關鍵性策略因素為正相關。最後，不同職業的受訪者在運動旅遊阻礙因素上有顯著差異。依據研究結論，提出建議如下：重視運動旅遊機構內各層級之溝通管道；重視運動旅遊目的地管理；以及重視運動旅遊之規劃，以提升運動旅遊安全性及運動休閒質量。

關鍵字

運動 ； 旅遊 ； 運動旅遊 ； 策略 ； 旅遊阻礙

並列摘要

As their environmental and health awareness increases, Taiwanese citizens have paid more attention to the methods and environments to spend their leisure, and sports tourism has slowly become the way to spend their leisure while maintaining a healthy lifestyle. We conclude that the most important key sports tourism strategic factors include escaping from family chores, satisfying of curiosity, and escaping from daily grind. The least important factors include obtaining happiness from leisure, participating in healthy activities, and family bonding through sports tourism. The most important sports tourism barriers include not having family support, worrying about one's age, and having language barriers. The least important barriers include lacking time due to work, not physically capable and worrying about the safety of sports tourism environment. The barriers and factors have a positive correlation. Finally, there is apparent disparity based on different professions. We suggest facilitating cooperativeness between departments through fluid communication, paying close attention to management of environments and the overall planning of sports tourism in order to increase the safety and quality of sports tourism.

並列關鍵字

Sports ； Tourism ； Sports Tourism ； Strategy ； Tourism Barriers