運動服務場景及運動意圖關係之研究

A Study on the Relationship among Exercise Servicescape and Exercise Intention

郭志騰 ； 鍾志強

《休閒保健期刊》 27期 (2022/06) Pp. 1-10

摘要

本研究目的在於探究運動服務場景及運動意圖的關係，採問卷調查搭配便利抽樣方式，共發出220份問卷（有效為201份），透過描述性統計、t檢定、相關分析、驗証性因素分析及迴歸分析等方法進行資料分析。研究結果顯示：（1）運動服務場景對運動意圖有正向顯影響，顯示對運動服務場景的提昇將促進運動意圖。（2）。運動服務場景中，便利構面的影響最大。研究所得結果將提供給運動管理組織參考，也提供給後續研究者參照。

關鍵字

運動 ； 服務場景 ； 意圖

並列摘要

The aim of this study is to explore the relationship between exercise servicescape and exercise intention. The questionnaire survey was conducted with the convenience sampling method. A total of 220 questionnaires (valid for 201) was distributed in university , and the data were analyzed by descriptive statistic, t-test, correlation, confirmatory factor analysis and regression analysis. The results show that: (1) The exercise servicescape had a positive impact on the exercise intention which means improving exercise servicescape will raise the level of exercise intention. (2) the convenience factor was the most significant factor in exercise servicescape. The results will be provided to exercise management organization of the reference , but will also provide research results to reference the subsequent follow-up study of the researchers.

並列關鍵字

exercise ； servicescape ； intention