臺灣海洋文化節慶活動效益之探討─以高雄縣彌陀鄉虱目魚文化節為例

The Performance of Marine Cultural Festival of Taiwan-A Case Study of "Milkfish Cultural Festival" in Mituo Township, Kaohsiung County

邱秀香(Hsiu-Hsing Chiu) ； 廖翊雅(Yih-Yia Liao) ； 傅姿蓉(Tzu-Jung Fu)

《高雄海洋科大學報》 26期 (2012/03) Pp. 19-41

https://doi.org/10.6983/KHHYKTHP.201203.0020

摘要

本研究係以2007年高雄縣彌陀鄉虱目魚文化節為研究對象，其主要目的為探討遊客對虱目魚文化節的滿意度與認同感，及當地居民對虱目魚文化節活動衝擊的認同感。結果顯示，遊客對活動是滿意的，而大部分的居民都非常贊同活動的辦理。另外，經由訪談得知相關單位、業者、養殖戶及漁民表示贊同繼續舉辦虱目魚文化節，但認為舉辦單位應將活動內容創新、加強活動宣導並提供更多的經費補助，期望能提升活動品質。

關鍵字

海洋文化節慶 ； 虱目魚 ； 滿意度 ； 認同度 ； 觀光衝擊

並列摘要

This study attempts to investigate the ”2007 Milkfish Cultural Festival” hold at Mituo Township, Kaohsiung County in order to realize the visitor's satisfaction and identification, local resident's perception toward the impacts of Milkfish Cultural Festival. The results showed that the visitor's satisfaction was satisfied and most residents were support and approval continues to carry out Milkfish Cultural Festival very much. Moreover, this study tried to interview government authority, operators, culturists and fishermen for their views on festival activity and indicated that they supported to hold this festival continuously. However, this program should innovate more actions, strengthen advertisement and provide more financial subsidies in order to promote the activity quality.

並列關鍵字

marine cultural festival ； milkfish ； satisfaction ； dentification ； tourism impacts