以PLS-SEM模式探討中高齡者在社群網路的使用強度與自我揭露對網路社會支持與自尊感的關係

本研究以PLS-SEM模式分析社群網路的使用強度與自我揭露對網路社會支持與自尊感的關係。研究對象為45-79歲，並具有社群網路使用經驗之中高齡者。研究顯示中高齡者確實可以藉由社群網路的使用與自我揭露行為來建立網路人際關係。網路社會支持愈高者，其自尊感也愈高。使用強度顯著影響揭露深度、誠實性與意圖三項。揭露意圖對中高齡使用者是最重要的參考指標，提供訊息的意圖愈強烈時，其網路社會支持與自尊感也愈高。揭露深度與誠實性與網路社會支持無顯著關聯，而是直接影響自尊感，誠實性與自尊感呈現正向關係，揭露深度與自尊感卻是反向關係，表示中高齡者在社群網路中揭露訊息愈親密，代表其個體自尊感是較低的，而揭露訊息愈精確，其自尊感則是較高。研究結果說明中高齡者在社群網路使用強度愈高者，能有較多且真實的資訊交流，因而獲得較多網路人際的支持，也就是中高齡者若學習並使用社群網路，同樣可以獲得網路人際的發展，進而建立正向的自我觀感與健康的社會心理。由此可知，網路社群的學習與參與，對屆臨退休或已退休的中高齡者生活，是有其正向的價值與意義。

關鍵字

自我揭露；自尊感；社群網路；使用強度；網路社會支持

並列摘要

The PLS-SEM model was used to analyze the use intensity and self-disclosure of SNSs both gain online social support and establish a positive self-esteem. The subjects consisted of 229 older adults aged 45-79 with experience of SNSs. Research shows that older adults can establish network relationships through SNSs use and self-disclosure behaviors. The higher online social support that older adults possess directly raises their self-esteem. Use intensity significantly affects the depth, honesty and intention of self-disclosure. Disclosure intention is the most important reference for older users. The stronger the intention of older adults to provide information, the higher online social support and self-esteem in SNSs. Disclosure depth and honesty are not significantly related to online social support but directly affects self-esteem. Disclosure honesty and self-esteem showed a positive relationship, revealing that depth and self-esteem have a reverse relationship. This means that when older adults disclose the message more intimately in SNSs, their self-esteem is lower. In addition, when the disclosure message is more accurate, their self-esteem is higher. The results show that the higher the intensity of the social network in the older adults, the greater the amount of real information exchange, thus gaining more network interpersonal support. If older adults learn and use a social network, they can also gain online personal development, and then establish a positive self-perception and healthy social psychology. Therefore, the learning and participation of the online community has a positive value and significance for retired older adults.

並列關鍵字

self-disclosure ； self-esteem ； social networking sites SNSs ； use intensity ； online social support

參考文獻

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以PLS-SEM模式探討中高齡者在社群網路的使用強度與自我揭露對網路社會支持與自尊感的關係

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