原住民部落民宿概況－以屏東縣霧台村為例

Profiles of B&B in a Tribal Tourism Attraction: An Example of Wutai Township, Taiwan

掌慶琳(Janet Chang) ； 張舉成(Chu-Cheng Chang) ； 高秋英(Joy Kao)

《永續發展與管理策略》 1卷1期 (2009/01) Pp. 25-32

https://doi.org/10.6734/JSDMS.200901_1(1).0003

摘要

原住民觀光逐漸地成為遊客的吸引力，其吸引遊客的產品包括：原住民的精神表現、建築技巧、風俗習慣和手工藝等。其豐富之文化底蘊與真實性，是吸引遊客的主要因素。而台灣屏東縣霧台鄉之民宿能反映魯凱族文化，並滿足遊客體驗原住民文化之需求，是遊客與原住民之間直接接觸與互動的場所。
本研究的主要目的為分別從需求面與供給面，探討遊客選擇民宿動機與需求為何。除了訪談民宿業者之外，本研究採現場調查方式以民宿遊客為調查對象，結果發現：觀光原因主要為「原住民部落的生活體驗」；選擇此民宿的原因方面，以「地區節慶／事件及安靜／隱私」和「觀賞自然風景」為主；遊客希望民宿應提供房間設備應包含「獨立的衛浴設備」，及希望房間內能「看到風景景觀」；遊客並認為民宿應提供的服務包含「民宿主人的熱忱讓你感到舒服」和「有家的氣氛」。

關鍵字

原住民觀光 ； 民宿 ； 魯凱族 ； 遊客動機

並列摘要

Indigenous cultures have become an increasingly important tourism attraction. Tourists are attracted by diversified indigenous cultural products. In Wutai Township, Pingtung County, Bed and Breakfast establishments incorporate elements of Rukai tribal culture and satisfy tourists' needs by providing novel experiences. This paper documents the characteristics of B&Bs from both supply and demand perspectives. It is shown that tourists visit Wutai Township mainly because of the desire to experience the indigenous culture. When they select a B&B, 'being able to attend local festivals or events' and 'quietness' are among the most important motivational factors underpinning their choices. In addition, tourists wish to have private showers and toilets and rooms with scenic views. All of the three major B&B operators are Rukai and they provide complimentary local guides and cultural interpretations.

並列關鍵字

Indigenous tourism ； Bed and Breakfast ； Rukai ； tourist motivation