空調水處理業經營策略之研究

Management Strategy for Industry of Water Treatment of Central Air Conditioning

陳宜棻(Yi-Fen Chen) ； 陳尚輝(Shang-Hui Chen) ； 蔡孟娟(Meng-Chuan Tsai) ； 蔡家文(Chia-Wen Tsai)

《永續發展與管理策略》 3卷2期 (2011/10) Pp. 71-97

https://doi.org/10.6734/JSDMS.201110_3(2).0003

摘要

隨著台灣經濟急據起飛，各行各業快速成長，使得冷卻水塔的需求量大增，環視目前各大型企業、飯店及醫院等地方，所使用的中央空調冷氣系統，大多皆以水冷式之循環冷氣進行中央空調之降溫作業，由於長期的使用因而疏於維護保養，使得熱交換管佈滿水垢；這不但亦造成病菌滋生，更可能產生退伍軍人桿菌等危害大眾之疾病；且更因熱交換管不足，必須調低冷氣溫度所造成的能源浪費及破壞環境之情況，因此如何做好環境保護及維護國人健康為最主要目標之一。本研究首先針對產業的內部與外部環境作一詳盡的分析，再以SWOT分析、五力分析、產業分析所建構之經營分析來探討本產業的整體狀況。最後，再利用問卷的方式並結合層級分析法探訪產業專家們之專業意見，以探討現今空調水處理產業應著重的經營策略為何。針對本研究所整理出之整體權重分析結果，首先以「核心技術能力（0.374）」為首要任務，在核心技術能力構面下以「因應變革的能力」及「技術水平」等因素為前二項最重要者；其次「公司經營（0.23）」構面，以「明確的公司願景及目標」及「高階主管對政策支持」等因素為前二項最重要者；第三為「市場行銷（0.21）」構面，以「健全經銷體系」及「行銷策略規劃」等因素為前二項最重要者；第四為「產業規範（0.107）」構面，以「行業自律」及「政府規範」等因素為前二項最重要者；第五為「人力資源（0.079）」構面，以「激勵與獎酬制度」及「加強員工專業訓練」等因素為前二項最重要者。故，研究結論指出空調水處理業經營策略應先以提升核心技術能力為最優先之努力目標。

關鍵字

空調水處理業 ； 層級分析法 ； SWOT分析 ； 經營策略 ； 競爭策略

並列摘要

Taiwan's economy has been booming rapidly, and many industries have been growing fast. The demand for cooling towers has therefore greatly increased. Currently, most of the central air conditioning systems used in big office buildings, hotels and hospitals are water cooling systems. If the circulating water of the water cooling system is not properly processed, not only will the system be damaged by lime-scale, but also the cooling tower will be full of bacteria, especially legionella, which causes Legionnaires' Disease. Moreover, people are becoming more and more aware of saving energy and protecting the environment, and the role of the industry of water treatment of central air conditioning is therefore more important. This study firstly did a thorough analysis of the internal and external environment of this industry, followed by a Management Analysis consisting of SWOT analysis, Five Forces Analysis and Industry Analysis to understand this industry. Lastly, opinions of a number of industry experts were collected by questionnaires using an Analytical Hierarchy Process (AHP), so the focus of the management strategy of this industry was explored. According to the findings of this study, analyzed via Weight Function Analysis, ”Core Technological Competence (0.374)” is the most important dimension and the most two important factors under this dimension are ”Adaptability” and ”Technology Level”. The next important dimension is ”Company Management (0.23)”, and the two most important factors under this dimension are ”Clear Company Vision and Objective” and ”Top Management's Support to Company Policies”. The third most important dimension is ”Marketing (0.21)” and the two most important factors under this dimension are ”Sound Distribution System” and ”Marketing Strategy Planning”. The fourth important dimension is ”Industry Regulation (0.106)”, and the two most important factors are under this dimension ”Industry Self-Regulation” and ”Government Regulations”. The fifth most important Dimension is ”Human Resources (0.079)”, and the two most important factors under this dimension are ”Incentive and Reward System” and ”Strengthening Professional Training”. The conclusion of this study is that the management strategy of the industry of water treatment of central air conditioning should be enhancing ”Core Technological Competence as the first priority.

並列關鍵字

Industry of Water Treatment of Central Air Conditioning ； Analytical Hierarchy Process (AHP) ； SWOT Analysis ； Management Strate