原住民地區居民對生態觀光旅遊發展策略認同之探討

Tactics into the Tactic Identification of Eco-tourism Developmental for Aboriginal People

黃翠瑛(Tsui-Ying Huang) ； 宋洪丁(Hong-Ding Soong) ； 陳德福(De-Fu Chen) ； 郭柏村(Bo-Cun Guo)

《運動休閒餐旅研究》 2卷2期 (2007/06) Pp. 1-26

https://doi.org/10.29429/JSLHR.200706_2(2).01

摘要

本研究主要目的乃由生態旅遊地居民觀點討論其對生態旅遊發展之態度、對生態旅遊發展之衝擊認知及對生態旅遊發展策略之認同程度，並研提出適合生態旅遊發展與經營之模式，希冀藉此提高當地居民之經濟收益。經文獻回顧建構本研究架構，分別以對生態旅遊發展的「態度」、「衝擊認知」和「策略認同」等居民同意程度作為三大構面，並以高雄縣桃源鄉復興村作為研究範圍，且以SPSS及結構方程模組(SEM)兩項分析工具進行相關實證研究。研究結果如下：一、居民對生態旅遊發展的衝擊認知影響其對生態旅遊發展與經營的態度方面具顯著影響效果（影響效果達0.71）。二、居民對生態旅遊發展與經營的態度影響其對生態旅遊發展策略的認同方面具顯著影響效果（影響效果達0.59）。三、居民對生態旅遊發展的衝擊認知影響其對生態旅遊發展策略認同方面具顯著影響效果（影響效果為0.82）。四、發展生態旅遊策略聯盟對居民之經濟收益及整體規劃是有所助益的。基於上述研究發現，本研究乃針對生態旅遊地之居民、觀光旅遊推廣單位（包含公私部門）提出建議，包括建立居民對生態旅遊發展的正確態度、減輕對生態旅遊地的各項衝突（包含文化、經濟、環境）、充分溝通各項生態旅遊之推動策略並積極成立生態旅遊策略聯盟，依此將對居民、環境、公部門、消費者等均有所助益，創造了多贏局面。

關鍵字

生態旅遊地 ； 發展態度 ； 衝擊認知 ； 策略認同 ； 策略聯盟

並列摘要

In this research, we discussed about aboriginal people's attitude towards ecotourism, cognition to the ecotourism impact, and how they knew the ecotourism development strategy. Finally, we proposed suggestions for management of ecotourism and economic situation of Aboriginal people would be improved. From literature review, aboriginal people's agreement towards ecotourism was analyzed in three dimension, ”attitude”, ”identification to ecotourism impact”, and ”cognition towards ecotourism development strategy”. Fuhsin Village, in Tao Yuan Hsiang, Kaohsiung County was selected to be a study site, and data were analyzed by both SPSS and structural equation modeling (SEM). The results were as follow: 1. It had significantly positive effect that aboriginal people's identification to ecotourism impact would affect their attitude towards ecotourism development strategy (positive effect upon 0.71). 2. It had significantly positive effect that aboriginal people's attitude towards ecotourism development and management affect their cognition towards ecotourism development strategy (positive effect upon 0.59). 3. It had significant effect that aboriginal people's identification to ecotourism impact affected their cognition towards ecotourism development strategy (positive effect 0.82). 4. It was helpful and can improve economic income of aboriginal people to develop ecotourism strategic alliance. Based on this study, suggestions were proposed towards in aboriginal people, and tourism expansion department (including public and private). The suggestions included that help indigenous people create correct attitude towards ecotourism, to decrease every conflict (culture, economic, environment…) of ecotourism area, to communicate every ecotourism expansion strategy, and to establish ecotourism strategic alliance. Follow this, it would be benefit and helpful to Aboriginal people, environment, public department, and consumers.

並列關鍵字

attitude toward ecotourism development ； identification to ecotourism impact ； strategic alliance

參考文獻

永續生態旅遊協會(2001)。進入生態旅遊世界。

交通部觀光局(2002)。生態旅遊白皮書。

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交通部觀光局茂林國家風景區管理處()。

交通部觀光局茂林國家風景區管理處()。