- 期刊
- OpenAccess
影音分享網站之享樂價值模型研究
The Relevant Research of Hedonic Value in Video Sharing Website
摘要
網際網路上Youtube、NicoNico等影音分享網站的熱潮，使得網路影音已然成為資訊分享的重要來源，這些影音內容也提供了瀏覽者各種不同的體驗感受，包括情感上的滿足或愉悅的體驗。本研究主要探討影音分享網站如何觸發瀏覽者的享樂體驗，以網站互動性、視覺呈現與資訊內容等三個構面，研究各構面對於影音分享網站之享樂價值的相關性。本研究使用便利性問卷法，採用發放實體問卷，共回收240份有效問卷進行分析。本研究結果有四。1.網站互動性、視覺呈現與資訊內容構面對影音網站享樂價值呈現顯著的正向關聯。2.於網站互動性方面發現網站中所提供的社群性與回饋性功能，會影響瀏覽者的愉悅感。3.於視覺呈現方面發現影音效果對瀏覽者的愉悅感影響最大，其次則是網站整體呈現的櫥窗展示風格。4.資訊內容則發現影音的「有趣性」對瀏覽者的愉悅感影響最大，另外需增加豐富且多樣的影片以引起使用者的注意，並滿足使用者的使用需求。
並列摘要
Using video sharing websites like Youtube and NicoNico is such a boom, making the online video turns into one of the important source of information sharing. These video contents also provide the web users a variety of different experience, including emotional satisfaction or pleasure experiences. This study focused on how video sharing website trigger off web user's hedonic experience, and the relevance between the hedonic value of video sharing website and the aspects of website interactivity, visual representation, and information content.We conducted a questionnaire consisting of 240 valid ones for analysis. The results of this study are as follows: 1. The results showed that website interactivity, visual representation, and information content were significant positive related. 2. In the aspect of website interactivity, the functions of community and feedback would affect the viewer's pleasure. 3. In the aspect of visual representation, the most important thing is the visual effect of the audio and video content, and secondly was the main style of the website. 4. In the aspect of information content, ”interesting” of video content had the greatest impact in viewer's pleasure, in addition to increase wealth and variety of films to attract users' attention, and to meet user's needs.