Travel Decision Making by International Tourists to Vietnam: Mediating Perceived Risks

越南國際遊客的旅遊決策：危機認知為調節因素

林錦玲(Jiin-Ling, Lin) ； Tran Tuan Anh

《北商學報》 37期 (2021/01) Pp. 27-39

摘要

This study examines the relationships between destination image, tourists' satisfaction, and their revisit intention, and the mediating effect of perceived risks on the relationship between destination image and revisit intention for tourists visiting Vietnam. Data was collected from 293 international tourists departing from Hanoi. The results revealed that destination image and satisfaction significantly predict tourists' revisit intention. Additionally, tourists' perceived risks significantly mediate the impact of destination image on their revisit intention.

關鍵字

destination image ； overall satisfaction ； revisit intention ； perceived risk

並列摘要

此研究檢視目的地意象、遊客滿意度、重遊意願的關係與危機認知對目的地意象和重遊越南意願的調節影響。從河內收集有效樣本數為293個受訪者。結果顯示遊客的目的地意象可預測其重遊意願；除此外，遊客的危機認知扮演調解影響於目的地意象和重遊意願。

並列關鍵字

目的地意象 ； 遊客滿意度 ； 重遊意願 ； 危機認知