民眾對新冠肺炎的健康預防行為之研究

自2019年12月起新型冠狀病毒疫情爆發，民眾配合疫情指揮中心的規範，改變了原來的消費行為，餐飲選擇外帶或外送服務或一次購足物資，並注重店家的消毒措施。外出到公眾場所時，做好配戴口罩和勤加洗手消毒等預防行為。隨著疫情的升溫，民眾盡可能減少外出，以降低風險。本研究主要想瞭解民衆對於COVID-19流行期間的、「健康信念」、「預防行爲」、「COVID-19防疫態度」和「消費行爲」等看法爲何？並探討一般民衆對於COVID-19的健康信念、預防行為對防疫態度和消費行爲的影響。研究結果顯示一般民衆對於「消費行爲」、「健康信念」、「COVID-19態度」及「預防行爲」持同意看法，並具有正向相關性。預防行為和健康信念可以預測COVID-19防疫態度56.5％之解釋力；其中預防行為－戴口罩對COVID-19防疫態度之影響因素最為顯著（β=0.571，p＜0.001）。而預防行為和健康信念可以預測消費行為43.5％之解釋力；三個因素中又以健康信念對消費行為之影響最為顯著（β=0.454，p＜0.001）。

關鍵字

新冠肺炎； COVID-19態度；消費行爲；健康信念；預防行爲

並列摘要

This research mainly wants to understand the people's views on ＂consumer behavior＂, ＂health beliefs＂, ＂COVID-19 attitudes＂, and ＂prevention behaviors＂ during the COVID-19 epidemic. We explore the influence of general people's health beliefs and preventive behaviors on COVID-19 attitudes and consumer behaviors. Results show that the general public agrees with ＂consumer behavior＂, ＂health beliefs＂, ＂COVID-19 attitudes＂ and ＂preventive behaviors＂. There is a positive relationship among various aspects. Preventive behaviors and health beliefs are significant predictors of COVID-19 attitudes with the explanatory power of 56.5%; among them, preventive behaviors-wearing masks has the most significant influence factor on COVID-19 attitudes (β=0.571，p＜0.001). Prevention behavior and health beliefs can predict consumer behavior with the explanatory power of 43.5% ; among the three factors, health beliefs have the most significant impact on consumer behavior (β=0.454, p＜0.001).

並列關鍵字

Coronavirus Disease ； Consumer Behavior ； Health Belief ； COVID-19 Attitude ； Preventive Behavior

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