新莊體育場民眾生活型態、休閒動機與滿意度及行爲意圖之研究

The Study of the Resident' Life Styles, Motivations, Satisfaction and Behavioral Intention of Hsinchuang Stadium Taipei County

廖珮妏(Pei-Wen Liao)

《運動與遊憩研究》 4卷1期 (2009/09) Pp. 34-48

https://doi.org/10.29423/JSRR.200909_4(1).0003

摘要

面對經濟的成長民眾愈來愈重視居家環境與戶外活動，加上政府積極推展全民體育，鼓勵國人從事正當休閒運動，因爲運動公園扮演著現代居民生活上極重要的角色。公園綠地建設爲評量一個國家發展程度之重要指標。現代社會中公園和遊憩運動的發展可說明休閒活動的模式，這些運動被設計成可滿足人們的需求，可紓解城市與工作相關的壓力，以及可將整個國家對公園和休閒活動的社會價值共識形式化。本研究以新莊體育場爲例，探討民眾之生活型態、休閒動機、滿意度以及行爲意圖之影響關係。訪談新莊體育場場長，編制更完善以符合休閒運動之生活型態量表。並實地於新莊體育場發放問卷，共發放問卷300份。採用線性結構方程模式LISREL8.5探討新莊體育場民眾之生活型態、休閒動機、滿意度以及行爲意圖之正向影響。研究發現在生活型態、休閒動機、滿意度與行爲意圖之關聯性影響分析部份，唯有生活型態對滿意度、行爲意圖之間關聯性不具正向影響，其他假設皆呈現正向且顯著影響。藉由本研究結果喚起政府機關對於運動休閒場所規劃管理及經營的重視，並提供研究結果與建議供相關單位或經營者參考，以我國提升運動休閒發展潛力。

關鍵字

生活型態 ； 休閒動機 ； 滿意度 ； 行爲意圖

並列摘要

In face of the economic growth, resident pay attention to the environment of the house and outdoor sports more and more, in addition, the government institution promotes the whole people's sports to urge compatriot to engage in the outdoor activity, because the sport park plays an important role in modern residents' lives. Hsinchuang Stadium Taipei County offer movement equipment; and also considers the neighborhood park demand of other communities, for the sake of to offering and combining the multi-functional and Omni bearing Sport Park. Therefore, this study topics of this research is about Resident' life Styles, motivations, satisfaction and behavioral intention of Hsinchuang Stadium Taipei County. We interview the president of stadium and try to work out the scale completely to accord with the life style form of the outdoor activity. The data collection was conducted by questionnaire. There are providing 300sheets. The LISREL8.5 software is run as statistics analysis tool to probe into the resident' life styles, motivations, satisfaction and behavioral intention of Hsinchuang Stadium Taipei County. The study found in the lifestyle, motivation, satisfaction and behavioral intentions of the relevant part of impact analysis, the only lifestyle to satisfaction, behavioral intention correlation haven't the positive effects, other assumptions are being presented and significant impact. The purpose of the study is to call the government institution's attention to the management and a management of the sports space. And the conclusion and suggestion of our study will be provided for the authority to promote the potentiality of the sports development.

並列關鍵字

life style ； motivation ； satisfaction ； behavioral intention

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