大雪山國家森林遊樂區森林步道遊客滿意度

Visitor's Satisfaction of Forest Trail in Da-Shue-Shan National Forest Recreation Area

林志銓(Chih-Chuan Lin) ； 張俊傑(Chun-Chieh Chang) ； 張淑君(Shu-Chun Chang)

《運動與遊憩研究》 6卷1期 (2011/09) Pp. 130-147

https://doi.org/10.29423/JSRR.201109_6(1).0009

摘要

人們喜愛觀光旅遊日益重視，觀光旅遊也成爲人們的生活的一部分。如何了解遊客對於遊樂區是否滿意，是一個重要的課題。森林步道是森林遊樂區內，提供遊客休閒遊憩的重要場域，因此了解遊客對於森林步道的滿意程度，可以反應遊客對森林遊樂區的滿意程度。本研究主要目的，在於調查遊客對大雪山國家森林遊樂區之環站森林步道之遊客滿意度。利用「遊客滿意度調查問卷」方式，進行遊客特性與遊客滿意度調查，調查內容包括步道自然資源、步道設施、遊客反應以及遊客背景。調查結果以SPSS統計軟體進行分析，以敘述統計及交叉分析，進行資料分析。結果顯示，以植物資源滿易度最高，滿意度較低者爲森林步道解說牌的內容，而訪客對森林步道整體的滿意度爲87.5%。交叉分析結果，顯示性別與步道長度滿意度，有顯著性關係，男性對於步道長度，滿意度高於女性。另外，願意重遊步道者與『步道解說牌外觀設計滿意度』，亦有顯著性差異。

關鍵字

遊客滿意度 ； 森林步道 ； 大雪山

並列摘要

Tourists enjoy tourism as much as they do today. It has become a necessity of life. How to make sure those visitors are satisfied at Recreation Area is an important issue. The forest trails play an important role in the Forest Recreation Area. Because the forest trail is one of the important places for visitors to do activities in the Forest Recreation Area, the visitors' satisfaction with the forest trails may reflect their satisfaction with the whole Forest Recreation Area. The purpose of this study is to investigate the visitors' properties and satisfaction of Rounded Station forest trail in Da-Shue-Shan National Forest Recreation Area. The visitors' characteristics and satisfaction are surveyed via questionnaires. The subjects of the questionnaire include natural resource of trail, facilities of trail, visitors' responses and visitors' characteristics. The subjects are analyzed by SPSS, including descriptive statistics and crosstab analysis. The results show that plant resource has the highest satisfaction degree, the interpretation board contents of the trail has the lowest satisfaction degree. The general satisfaction degree is 87.5%. According to the crosstab analysis, there is a significant relationship between gander and the satisfaction degree of the length of trail. It appears the satisfaction degree of male is higher than female's. In addition, there is a significant relationship between re-visit and the satisfaction degree of the appearance of the interpretation board.

並列關鍵字

Visitor's satisfaction ； forest trails ； Da-Shue-Shan National Forest Recreation Area

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林晏州()。