影響遊客參與觀光旅遊相關服務共同設計之關鍵因素

The Effects of Key Factors on Tourist's Participation in Travel Related Services Co-Design

溫博仕(Bor-Shyh Wen) ； 廖啟順(Chi-Shun Liao) ； 莊惠凱(Hui-Kai Chuang) ； 康馨予(Hsin-Yu Kang)

《運動與遊憩研究》 8卷3期 (2014/03) Pp. 61-73

https://doi.org/10.29423/JSRR.201403_8(3).0004

摘要

本研究檢視遊客共同設計成果，發現四個關鍵因素涉及新的觀光旅遊服務共同設計。共同設計新的旅遊服務，以豐富的參與經驗是明顯的因素。同樣地，創新合作因素常導引遊客聚焦於觀光旅遊服務共同設計，被視為是相對重要的。其他影響服務共同設計因素包括遊客購買意圖，涉及觀光旅遊服務推薦與購買能力。忠誠信任因素有助於遊客了解共同設計如何被依賴及知覺信任。

關鍵字

共同設計 ； 套裝行程 ； 參與體驗 ； 創新合作

並列摘要

This study examines the relationships between the tourist's participation and the co-design in travel services. The result shows that four key factors connect to the participatory design process. First, to co-design new travel services, experiential participation is a significant factor. Similarly, innovative cooperation in these new services which leads tourists to focus on service co-design is viewed as relatively important. Third, tourist's purchase intention is significantly directed by the tourism promotions and purchasing power. In addition, the tourist's loyalty and trust play a relative and positive role in helping enhance tourist's perception and understanding of travel service co-design.

並列關鍵字

co-design ； package tour ； participation experience ； innovation cooperation

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