健身器材發展現況分析與未來需求

本研究旨在探討健身運動器材發展之現況，分析未來健身器材電子化以及運動相關配件電子化的需求，據此對臺灣健身運動器材產業提出發展建議。本研究採用問卷調查進行資料收集與分析。本研究目的為：（一）探討目前市售健身器材電子化普及程度。（二）探討健身房會員對健身相關電子器材的喜好。（三）探討不同背景變項對於健身器材以及電子配件的需求。研究對象為有持續運動超過一個月的中臺灣健身中心會員進行問卷調查。問卷的內容包含個人基本資料、健身器材現況滿意度、未來健身器材需求，並進行專家效度的檢定。總計發放132份問卷，回收之有效問卷為121份，回收率為91.6%。使用IBM SPSS Statistics 23.0統計軟體，進行t-test檢定與單因子變異數（One way ANOVA）以分析背景變項對於健身器材現況滿意度、健身器材未來電子化需求之影響。結論：（一）有購買手機健身APP的意願，對於健身器材現況滿意度有顯著相關，（二）有意購買手機健身APP，對於未來健身器材電子化的需求有顯著相關，（三）穿戴式裝置有購買意願族群對於未來電子化需求明顯較高，（四）穿戴式裝置的售價，對於健身器材未來電子化的需求有顯著正相關。

關鍵字

健身App ；穿戴式裝置；專家效度；問卷調查；單因子變異數

並列摘要

This study aims to provide suggestions for fitness and sport industry in developing their facilities. To achieve this aim, this research explores whether current fitness and sport facilities make users satisfied and investigate people's demand for electronic fitness devices and related accessories. The questionnaire survey is conducted to collect and analyze the data. The purposes of the study include: (1) gaining knowledge of the prevalence level of electronic facilities in question, (2) exploring the preference of the fitness center members for electronic facilities, (3) investigating how the background variables influence the demand for electronic fitness facilities and accessories. The research method: The subjects of this research are the members of fitness centers in central Taiwan who exercise regularly more than one month. They were required to fill in the questionnaires, which consist of personal information and questions on whether they are satisfied with current fitness devices and their demand for future fitness devices. The expert validity of the questionnaire has been verified. There are 132 copies of questionnaire distributed and 121 valid copies were retrieved, making the retrieving rate at 91.6%. The software IBM SPSS Statistics 23.0 is adopted to conduct t-test and One way ANOVA , which are used to analyze the influence of background variables on the subjects' satisfaction with the existing fitness facilities and on the demand for electronic facilities in the future. Conclusions: (1) there is a notable positive correlation between subjects' willingness to purchase the fitness App and the higher satisfaction with the current fitness devices, (2) subjects who intend to purchase the fitness App have a higher demand for electronic facilities, (3) the group who are thinking of purchasing wearable devices have a higher demand for future electronization, (4) there is a notable positive correlation between the price of wearable devices and the future demand for facility electronization.