路跑者『認真性休閒』、『地方依附』、『親環境行為』表現之間的關聯性分析

台灣地區近幾年來全民瘋慢跑的休閒趨勢，路跑場次和路跑參與人數的增加已然造成相關的環境問題，而依據環境管理相關文獻之建議由利害關係人參與環境治理、『親環境行為』表現的概念可以被引用，作為鼓勵路跑者自發性環境管理而能減少路跑環境衝擊的重要方式。因此，本研究利用文獻分析之結果來架構研究模型，模型內的主要因子包括『認真性休閒』、『地方依附』、『親環境行為』，並使用結構方程式模型（SEM）的分析方法來找出能顯著誘發路跑者『親環境行為』的因子，並就新興的另類路跑和傳統路跑的偏好者的態度與行為差異進行比較，以了解上述鼓勵跑者『親環境行為』的理論模型是否也因此產生差異。研究結果發現研究模型所界定的『認真性休閒』和『地方依附』均能直接、顯著地影響路跑者的『親環境行為』，『地方依附』對於『認真性休閒』和『親環境行為』間的關係具有顯著的中介效果，然而，若區分傳統性和另類性路跑的偏好者來分析，上述因子對『親環境行為』的影響效果之差異性並不顯著。所以，本研究的實證研究除了強化了既有理論中有關『認真性休閒』、『地方依附』、『親環境行為』之間的關係，在實務上也充實了休憩活動與場所環境保護之間關係的認識，進而能對路跑主辦單位和路跑場所的尋常性環境管理與維護機制、針對不同休閒族群的差別化執行等予以建議。

關鍵字

認真性休閒；地方依附；親環境行為；另類路跑；傳統路跑

並列摘要

The research aimed to provide constructive suggestions for environmental management of national, waterfront, and metropolitan parks, and other outdoor public sites popular for running or racing activities based on the research findings. In the recent years, marathon-like races have become one of the most popular recreation activities in Taiwan. However, the very intense schedules have resulted in negative environmental impacts. When the theory of collaboration and stakeholder participation in environmental and natural resources managements has been considerably emphasized, the research attempted to explore how pro-environmental behavior of runners regarding park management would be encouraged. The research incorporated the suggestions of extant literature, and established the model and employed the structural equation model (SEM) to examine how serious leisure and place attachment could influence pro-environmental behaviors of runners. In addition, the attitudes and behaviors of traditional runners and the new-type-race runners were compared and diagnosed for their impacts on pro-environmental behaviors. The results indicated that serious leisure and place attachment were significant and positive factors leading to pro-environmental behaviors. The differences of models for two groups of runners were not found dramatic. The research concluded that runners' environmental friendly behaviors could be encouraged by factors defined by the research model, supporting the prior academic works and contributing to theoretical and practical grounds. The suggestions proposed by the research would be helpful for managements of activity places and marathon programs when the race activities would be expected to be more frequent and in a more innovative and diverse way.

並列關鍵字

serious leisure ； place attachment ； pro-environmental behavior ； traditional race run ； new-type-race run

參考文獻

王薈鈞（2015）。台灣路跑無極限!去年舉辦了 447 場活動，今年還會更高。2016 年 10 月20 日，資料引自 https://www.thenewslens.com/article/14328

Google Scholar

世界地球日路跑（2017）。2017 世界地球日路跑。2016 年 11 月 20 日，資料引自https://www.eventpal.com.tw/FOAS/actions/ActivityIndex.action?showTabContent&seqno=d03af328-8e68-44db-91ac-af2e510710c3