The purpose of this study was to investigate the relationships among camping motivation, leisure involvement and the preferences of camping sites. The research participants were members who have participated in camping and leisure activities, and understood the camping activities of campers and the influencing factors of camping activities. This study used SPSS 19.0 software as a data analysis tool, and analysis methods include factor analysis, correlation analysis, regression analysis, t-test and variance analysis. There were several salient findings from the results of analyses. Camping motivation was significantly related to leisure involvement, camping motivation was significantly related to environmental attribute preferences, leisure involvement was significantly related to environmental attribute preferences. Genders, ages, occupations, and average monthly income had significant positive differences in camping motivation, leisure involvement, and environmental attribute preferences.