台灣傳統產業生產網絡轉移及跨國營運管理之個案分析－以越南C公司為例

Production Network Transfer and Multinational Management of Taiwanese Traditional Industries: A Case of C Company in Vietnam

李政雄(Cheng-Hsiung Lee) ； 何佳純(Jia-Chun He) ； 賴虹霖(Hung-Lin Lai)

《致理學報》 38期 (2018/11) Pp. 135-174

摘要

過去對於台商在東南亞的生產網絡相關研究占少數，且研究資料顯示，越南是未來台商最可能投資的東南亞國家，故引發本研究進一步瞭解目前台商在越南現況的研究動機。回顧許多台商在海外投資成功的案例後發現，台灣赴海外佈局的台商大部份屬於中小企業，本研究歸納台商所運用的各種經營策略，使得企業得以找到在當地生存的利基。本研究運用深度訪談法及案例研究法進行文獻的探討及比對，研究結果發現，個案公司因為面臨台灣投資環境不佳，導致匯率大幅度上升，進而造成原物料成本提升的動機，最後在台無法營運，因此決定前往海外設廠投資。傳統產業台商多數以獨資的方式進入越南投資，其次，個案台商企業是以隻身拓荒的模式，進行生產網絡的轉移。與投資國廠商的合作方式，則是採取棲移地國關係新建模式進行互動。另外，本研究發現，若企業能具備領先市場優勢以及與國際大廠合作，且具有較完整的生產網絡，則較能達成永續經營的目標。

關鍵字

生產網絡 ； 跨國企業 ； 產業移轉 ； 海外生產

並列摘要

According to the literature, we can find many successful cases which Taiwanese enterprises have invested overseas. The main purpose of this research is to investigate what mode is used by Taiwanese enterprises to enter overseas markets. Moreover, this research explores the business strategies adopted by Taiwanese enterprises which help them to find a niche for survival in that area. In-depth interview and the case study research method are used to collect the data and compare with the literature. This research obtains two conclusions: (1) Most of the Taiwanese enterprises have invested in Vietnam in a sole proprietorship. (2) The case C company has exploited the production network model and moved to a new partnership model with the local manufacturers. The findings indicate that enterprises are more likely to achieve the goal of permanent business, if the enterprise has the advantage of lead market and cooperation with international companies.

並列關鍵字

production networks ； Taiwanese traditional industry ； multinational operations management