客製化喜餅平台設計與行銷之研究

中國人很注重婚嫁禮俗，新人都會在婚禮贈送喜餅禮盒給親朋好友。現今喜餅廠商眾多，新人在婚禮前必須花許多時間挑選，而且只能選擇一家廠商的喜餅。在喜餅挑選過程中又時常因意見分歧而與長輩或親友發生爭吵，更常因為不知道賓客的喜好而讓賓客因為不愛吃而放到過期形成浪費。此外喜餅就像一般市售的糕餅一樣，賓客吃完喜餅後對婚禮或新人都不會產生回憶的效果。基於上述的原因，本研究設計了「百年好盒」客製化喜餅禮盒平台，希望透過本平台結合O2O的商業模式可以讓賓客自行由線上各家禮餅店選擇並組合自己的喜餅禮盒，並可設計專屬於自己的喜餅禮盒。本研究希望不但能解決新人挑選禮盒時，不了解賓客的口味、數量等的問題，更能讓新人與賓客都能保存美好的婚宴回憶，並達到減少食物浪費的目的。

關鍵字

客製化；喜餅；婚宴； O2O商業模式；食物浪費

並列摘要

Chinese people pay very close attention to wedding etiquette. New couples will often give wedding cake gift boxes to guests after the wedding banquet. Nowadays, there are many wedding cake manufacturers; new couples must spend a lot of time to select one before the wedding. In the process of selecting, they often quarrel with their elders or relatives due to their different opinions. However, some guests leave the cakes until them expired because they do not like their taste. On the other hand, wedding cakes are one kind of cake; guests will not have the recollection of weddings or new couples after eating. Based on the above reasons, this study designed the ＂Wedding Memory Box＂ customized wedding cake gift box platform hopes the platform can allow guests to choose and combine their own wedding cake gift boxes from various wedding cake shops online, and to design their own custom cake gift box. The research hopes not only solve the problem of new couples not knowing guest preferences but also let guests keep the memory of the wedding banquet memories and achieve the purpose of reducing food waste.

並列關鍵字

customized ； gift box ； wedding banquet ； O2O ； food waste

國際替代計量

客製化喜餅平台設計與行銷之研究

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