APPLYING ENTREPRENEURIAL ORIENTATION STRUCTURAL EQUATION MODEL ANALYSIS ON BANKING MANAGERS - A CASE STUDY FOR A NATIONAL BANK

銀行管理者創業導向結構方程模式分析應用－以一家國營銀行為例

周子敬(Tzu-Chin Rejoice Chou)

《商管科技季刊》 19卷4期 (2018/12) Pp. 425-445

摘要

The present study aims to apply entrepreneurial orientation structural equation model analysis on banking managers for a national bank in Taiwan. These five crucial factors of the entrepreneurial orientation are Autonomy, Innovativeness, Proactiveness, Risk Taking, and Aggressive Competitiveness. The population of the study includes the banking managers of a national bank in Taiwan. The 1,630 collected data were analyzed by using the partial least squares structural equation modelling (PLS-SEM) method. The Smart PLS 3 software was applied to analysis the data and path modelling with latent variables. Our findings showed that Autonomy has a positive, significant impact on the other four factors among the managers. Innovativeness as the mediating factor had a significantly positive relationship with Proactiveness, Risk-taking, and Aggressive Competitiveness; the other Proactiveness mediating factor also had a significantly positive relationship with risk-taking, and with Aggressive Competitiveness. Moreover, the risking-taking effect factor had no impact on the Aggressive Competitiveness effect factor. This study has constructed the EO causal model by PLS-SEM as the reference for future academic practice. In addition, this causal model also can connect with some organizational crucial research issues to form more delicate models.

關鍵字

Entrepreneurial Orientation ； National Bank in Taiwan ； Partial Least Squares - Structural Equation Modelling (PLS-SEM)

並列摘要

本研究目的在於應用創業導向結構方程模式分析於國內一家國營銀行的管理者上。創業導向的五個重要因素分別為自治、創新性、主動性、風險承擔及競爭積極性。本研究母群體為該國營銀行的所有管理者，根據1,630筆蒐集樣本進行最小平方結構方程模式分析（Partial Least Squares - Structural Equation Modelling, PLS-SEM），藉由分析軟體SmartPLS 3以分析資料潛在變數之路徑模式。研究結果顯示管理人員的自治與其他4個因素具有顯著正向關係；扮演中介因素的創新性對於主動性、風險承擔及競爭積極性有顯著正向影響；另一個扮演中介因素的主動性因素對於風險承擔，以及競爭積極性亦具有顯著正向影響。然而，風險承擔結果因素對於競爭積極性沒有影響。本研究藉由PLS-SEM所建構的EO因果模式可作為未來學術實務參考用。除此，此因果模式也可與一些重要組織研究議題相結合以形成更精緻的模式。

並列關鍵字

創業導向 ； 國營銀行 ； 最小平方法結構方程模式

參考文獻

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