同儕師徒制應用於行銷學程之研究

致理科技大學商務科技管理系自100學年度正式實施師徒制，希望能提高學生的學習動機，進而達到學用合一的目的。本研究以一個3學期的行銷學程課程進行實證研究，探討同儕師徒制應用於行銷學程，是否會提高學生的學習成績？研究結果顯示，此種教學方式特別適用於技職院校以動手做為主的教學。研究結果證明「同儕師徒制」的教學方式的確能達到課程的目標，實施「同儕師徒制」之關鍵成功因素，則是完善的制度設計與課程規劃。本研究希望「同儕師徒制」的教學方法，除了提供技職教育工作者的應用與研究參考外，並能對行銷課程的創新教學經驗提供助益。

關鍵字

同儕學習；師徒制；同儕師徒制；行銷學程

並列摘要

The Department of Commerce Technology and Management, Chihlee University of Technology has applied peer mentoring program since 100 academic year. This program intends to improve students' initiatives to learn as well as students' implementation abilities in the real world. The study conducted an empirical studies in a three semesters marketing course to verify if the ＂peer mentoring program＂ will improve students' academic performance. The results of the study show that this kind of teaching method is especially suitable for learning by doing teaching in vocational colleges. The results of the study prove that the teaching method of ＂peer mentoring＂ can indeed achieve the objectives of the curriculum. The key success factors of implementing ＂peer mentoring program＂ are system design and curriculum planning. The researchers of this study hope that the teaching method of ＂peer mentoring＂ will not only provide application and research reference for vocational education workers, but also help the innovative teaching methods of marketing courses.