Industries gradually substitute the corporate sponsorship for conventional marketing mix and select the suitable types of sponsorship combined with the activities to derive the sympathetic responses from the consumers to the brand to create the more business under the market environment of severe competitiveness. The purpose of this study is to explore the influences of different corporate sponsorships to the brand equity, and the brand equity to the consumer's purchasing intentions under the different level of product involvement of consumers. The research results show that the brand equity can be increased via the sponsorship activities and its effects from the product sponsorship is superior to the money sponsorship. In addition, the more the brand equity, the more the intentions of consumer's purchasing. Nevertheless, the level of product involvement does not play the role of interference variables between the types of corporate sponsorship and brand equity.