視覺傳達設計科系學生專業能力需求與課程分析之研究

專業設計人才培育，攸關國家文化創意產業競爭力的提升。各大專院校紛紛成立設計科系，使得設計人才不虞匱乏，但職場對實務經驗極為要求，故本研究藉由平面設計業對視覺傳達設計科系專業課程所養成之專業能力需求，探討產業界與學術界對專業能力的認知及差異，並就專業課程與設計實務進行分析，以了解專業課程是否符合業界需求。本研究透過文獻分析、專家效度、問卷調查、焦點訪談與單因子變異數等方法分析資料。研究結果顯示，職場態度為平面設計從業人員最重視之能力；在員工總人數、公司所在地、相關工作經驗、職稱四個變項，僅有從事平面設計相關工作經驗達到顯著水準；學校課程較偏重於專業技術，實務的養成較為欠缺。透過研究結果，提出加強基礎能力、提升思考能力、持續學習心態、結合職場實務、重視著作權法、開拓國際視野、規劃個人職涯等建議，作為未來技職課程規劃的參考，以厚植學生在職場的競爭力。

關鍵字

平面設計業；視覺傳達設計；專業能力；專業課程

並列摘要

The cultivation of professional design talents is crucial to the competiveness of the national cultural and creative industries. Although quite a few universities and colleges have established design related departments, design talents with hands-on experiences are still extremely a demand for the job markets. This study aims to investigate the discrepancies between the industries and academia of graphic design through analyzing the professional competence and needs of graphic design industries toward visual communication design departments in college and their professional curriculum. All data were collected through literature analysis, expert validity, questionnaire survey, and focus group. The findings of the study show that the most important attribute for graphic design professional talents is the attitude. Additionally, only ＂the relevant work experience in graphic design＂ among the four variables, including total number of employees, the company location, the related working experience, and job title, has reached the significant level, Finally, the school curriculum emphasizes more on the cultivation of professional techniques than the hands-on techniques and concepts. Finally, the results of the study can be provided to the related departments in colleges as reference for reinforcing and improving the future graphic design talents’ abilities, such as the basic competence, critical thinking, continuous learning, hands-on experience, knowledge of copyright, world view, and career planning.