運用補救教學改善行銷企劃課程低成就學生之學習狀況

The Effects on Using Remedial Instruction to Improve Learning Status of Low-Achieving Students in Marketing Planning Curriculum

莊惠凱(Hui-Kai Chuang) ； 廖啟順(Chi-Shun Liao)

《遠東通識學報》 11卷1期 (2017/01) Pp. 45-58

摘要

行銷企劃課程是為提供學生在行銷管理過程中整合性知識。本研究目的為幫助改善行銷企劃課程中低成就學生學習狀況，及了解補救教學如何融入課程設計影響學習成效。研究對象為商科學生為主，採取立意抽樣方式，選擇12位學生進行問卷調查。本研究利用成對樣本t檢定和深度訪談方式，以瞭解學習前、後效果。研究結果顯示，補救教學能有效改善行銷企劃課程中、低學習成就者行為，促進學習成效。

關鍵字

合作學習 ； 行銷企劃 ； 補救教學

並列摘要

The application of marketing planning course is intended to provide students with integrated knowledge of the marketing management process. The purpose of this study is to help improve the learning condition of low-achieving students in marketing planning curriculum and to understand how well remedial instruction associated with the curriculum design in marketing planning affects student learning condition. Twelve business-majored students were selected as purposive sampling and were asked to fill in questionnaires. This study used paired-samples t-test and in-depth interview to investigate students' pre- and post- learning effect. The results showed that the remedial instruction in marketing planning is effective to improve low-achievers' learning achievement and academic performance.

並列關鍵字

Cooperative learning ； marketing planning ； remedial instruction