本研究之目的主要在於分析大學生參與大型運動賽會志工之行為,並根據相關研究與理論基礎建構研究變項,包括流暢體驗、工作滿足、知覺價值以及再參與意願等之變項,來分析志工參與行為。調查係以志願參與2011年彰化全國運動會志工服務之大學生為對象,於賽會期間在各比賽現場採普查的方式進行調查,共獲有效問卷377份。所得資料經統計分析後,本研究發現:1.大學志工參與全運會志願服務中,感受到最高的流暢體驗為:「對我而言完成此次志工任務是應該的」。2.在工作滿足方面,以「與志工伙伴相處融洽」為最高。3.大學志工參與「流暢體驗」、「工作滿足」、以及「知覺價值」對「再參與意願」均有預測作用。根據上述結果,本研究不僅對未來有欲辦理大型運動賽會規劃志工服務提出具體之建議,亦對未來研究提出方向。
This research analyzes college student's volunteers' participation flow experience, work satisfaction, and perceived value in the National-Games Empirical subjects were selected in the National Games 2011 at Chunghua, who served as volunteers at the site. Non-random sampling was employed to collect data, with 377 valid questionnaires obtained. Statistical analysis led us to conclude: 1.Volunteers was chiefly flow experience by ”for me, it is pleasure to finish this will volunteers' task;” 2. In work satisfaction, volunteers saw participation in the tournament as a most satisfying volunteer service: ”get along with will partner volunteers' harmoniously;” 3.There is powerful predicted on re-participation willingness is flow experience, work satisfaction, perceived value. Finally, suggestions for future studies and event planner are provided based on the results of this study.