大型活動衝擊與永續發展指標系統

活動（event）係為觀光活動之重要促進因子，不僅可以形塑目的地意象，亦為觀光之主要吸引力，對於旅遊目的地發展與行銷規劃扮演重要角色。然而，大型活動辦理對於主辦之地區亦可衍生眾多短期與長期之利益與成本，並且經常係被視為發展之催化劑。大型活動舉辦對於舉辦城市在於不同時期分別具有不同之衝擊與影響。因此，若未妥善規劃、因應與管理，對於舉辦城市之永續發展，甚至觀光產業之發展，經常帶來致命之威脅。本文運用文獻回顧建構衝擊與永續發展指標系統，並且針對構面與指標進行評估時期分類；接著運用德爾菲法（Delphi Method）確立大型活動衝擊與永續發展指標系統，涵蓋：社會、經濟與環境三項主構面，以及所屬之17項次構面與56項評估指標；最後，運用層級分析法（Analytic Hierarchy Process）進行構面與指標之權重分析，並且依此提出結論與建議，希望提供辦理大型活動國家與城市參考，藉以朝向永續發展之目標邁進。

關鍵字

大型活動；衝擊；永續發展；指標

並列摘要

Event is considered as one of the important motivators of tourism development. Event can be not only employed to shape the destination image, but also can be considered as a tourism attraction and plays an important role for the destination development and marketing planning. However, mega event may yield various short term and long term benefits and costs for the host area. Event is also considered commonly as the catalyst of development. Mega event has different impacts and influences on the host city during the different time periods. Consequently, it could be a fatal blow for the sustainable development of the city and the tourism industry if the event was not planned, dealt, and managed appropriately. The purpose of this study is to construct a detailed criteria and monitoring structure to decrease the negative effects of the mega event prior to the event. Literature review was used in this study to construct the indicator system of impact and sustainable development and to classify the specific time period of these constructs and indicators. Delphi Method was then employed to establish the indicator system of the event impact and sustainable development, including social, economic, and environmental constructs, and their subordinate 17 sub-constructs and 56 evaluation indicators. Finally, the Analytic Hierarchy Process was utilized to calculate the weights of these constructs and indicators. Results and suggestions were then proposed for countries or cities that host the mega events as reference to achieve the goal of sustainable development.

並列關鍵字

mega event ； impact ； sustainable development ； indicators

參考文獻

朱慶元，(2009)，如何利用舉辦國際性大型綜合運動賽會來拓展城市觀光品牌－以2009高雄世界運動會為例，高師大體育，8，68-78。doi: 10.6305/PENKNU.2009.8.5

巫昌陽，(2012)，2009台北聽障奧運會辦理前後居民社會影響認知差異之研究，人文社會科學研究，6(2)，101-119。doi: 10.6284/NPUSTHSSR.2012.6(2)5

李岳修，林宏恩，李陸臻，(2011)，觀眾之觀賞動機與賽會體驗對賽會形象之影響－以2009 年高雄世界運動會爲例，島嶼觀光研究， 4(2) ， 34-48 。 doi:10.29859/JITR.201106.0003

林秉毅，劉田修，徐茂洲，(2010)，大型運動賽會服務滿意模式之驗證－以2009高雄世運會爲實證，休閒產業管理學刊，3(3)，58-73。doi: 10.6213/JLRIM.2010.3(3)4

林秉毅，鄭志富，(2010)，2009年高雄世界運動會城市行銷分析，中華體育季刊，24(3)，33-42。doi: 10.6223/qcpe.2403.201009.2004

國際替代計量

大型活動衝擊與永續發展指標系統

全文下載

主題瀏覽